BILLIONS21 Joulu 2025

The CMO who built a billion-dollar brand - and what he got in return - Udi Ledergor

Most marketers dream of having Gong’s billion dollar brand. But few realize that behind every courageous campaign, there’s an even more courageous marketer. In today’s episode of BILLIONS I have the pleasure to interview Udi Ledegor, chief evangelist and former CMO at Gong.

I’ve known Udi for a few years now, and not only I’ve always been super impressed by how Gong’s brand is so unique but also by how great of a piano player Udi is!

Udi thanks a lot for joining me today!

Timeline :

00:00:00 - 00:01:00 : How gong became a billion-dollar brand (before the revenue)

00:01:00 - 00:04:38 : Punching above your weight: gong’s billboard strategy playbook

00:04:38 - 00:07:26 : The viral formula: what makes content spread like fire

00:07:26 - 00:11:26 : Gong labs content series: 1.5 people, zero excuses, maximum impact

00:11:26 - 00:14:20 : Why content > distribution: rethinking roi the gong way

00:14:20 - 00:17:19 : Turning content into pipeline: metrics, gating, and reciprocity

00:17:19 - 00:21:44 : From free to unstoppable: scaling organic marketing and thought leadership

00:21:44 - 00:27:04 : Super bowl ad on a startup budget: the story behind gong’s boldest move

00:27:04 - 00:35:21 : Going enterprise: how gong landed fortune 10 clients (and what changed)

00:35:21 - 00:49:38 : Retention, equity, and billion-dollar thinking as a non-founder exec

References :

Courageous Marketing: The B2B Marketer's Playbook for Career Success by Udi Ledergor
Kyle Lacy - CMO at Docebo
Moneyball: The Art of Winning an Unfair Game by Michael Lew
Crossing the Chasm by Geoffrey Moore - Classic business book about bridging early adopters to early majority
Made to Stick by Dan Heath and Keith Heath - About principles of viral content and what makes things memorable
The Tipping Point: How Little Things Can Make a Big Difference by Malcolm Gladwell - About what becomes a trend and viral phenomena
Influence, New and Expanded: The Essential Guide to the Psychology of Influence and Persuasion in Everyday Life by Robert Cialdini - Psychology book about persuasion, specifically reciprocity effect

Tämä jakso on lisätty Podme-palveluun avoimen RSS-syötteen kautta eikä se ole Podmen omaa tuotantoa. Siksi jakso saattaa sisältää mainontaa.

Jaksot(31)

How to redesign an $800M-a-year software giant for the AI era - Dan Rogers [Asana]

Today on BILLIONS, I'm sitting down with Dan Rogers, CEO of Asana, to discuss AI agents, the future of SaaS, and what comes after the chatbot.Dan took over an established software business with around...

29 Syys 37min

From 100 sales meetings a week to $600M ARR - Carles Reina [ElevenLabs]

Today on BILLIONS, I'm sitting down with Carles Reina, the first investor and fourth employee at ElevenLabs, to unpack the AI bubble, the rise of Chinese models, and Europe's fight to stay in the race...

15 Syys 50min

Why the "SaaS is dead" narrative is completely wrong - Aaron Levie [box]

Today on BILLIONS, I'm sitting down with Aaron Levie, the co-founder and CEO of Box, who has rapidly transitioned his enterprise platform from a pure SaaS model into a cutting-edge playground for auto...

9 Heinä 34min

Why focus on only ONE product built a $1B super-brand (on just $6,000) - Pete Maldonado [Chomps]

Today on BILLIONS, I'm sitting down with Pete Maldonado, the visionary who took $6,000, one failed food venture behind him, and zero institutional backing and built a dominant food empire that's appro...

2 Heinä 52min

The man who built a bank for people banks don't want - Jason Wilk [Dave]

On this episode of BILLIONS, I'm sitting down with Jason Wilk, four-time founder and CEO of Dave, the neobank built to take on the predatory overdraft fees that quietly bleed billions a year from the ...

25 Kesä 47min

Why the world’s biggest tech companies may never IPO again - Peter Singlehurst [Baillie Gifford]

On this episode of BILLIONS, I'm sitting down with Peter Singlehurst, who built the private companies team from scratch at legendary investment firm Baillie Gifford, deploying billions into more than ...

18 Kesä 58min

Why high valuations are secretly killing tech unicorns — Martino Cadoni [Deepl]

On this episode of BILLIONS, I'm sitting down with elite finance operator Martino Cadoni, current CFO of DeepL (one of Europe's leading AI companies) and the veteran strategist behind one of Central E...

12 Kesä 58min

How a $75 sneaker bot became a $300M/Month financial engine - Steven Schwartz [Whop]

Is traditional international banking officially obsolete?On this episode of BILLIONS, I'm sitting down with Steven Schwartz, co-founder of Whop, the internet marketplace that is quietly constructing a...

4 Kesä 53min