let's define "specialist"

using the term "specialist" is bold in my opinion.

there's nothing wrong with using it, BUUUUUT make sure when you do say it, you can tackle anything that comes your way that fits in that category.

I recently went on a mini-rant on tiktok (here's the link https://www.tiktok.com/@artistryoflisag/video/7160720487054806318?is_from_webapp=1&sender_device=pc&web_id=7027942275053667846 )

and I talked about how using the term "specialist" can be super misleading as a client. while I totally understand the marketing aspect of it all, I also have seen clients get super excited seeing that on social media, booking, and being let down because while the stylists page said "blonding specialist", the blending that was taking place was really just on level 6 and above.

Blonding on blonde hair is totally different from blonding on dark hair. therefore, using such a broad term for specialty shouldn't be used.

I'm all for niching down in your specialty! I personally take on color corrections, but not just any color corrections, I prefer box color, broken, hard to lift, medically changed hair. I'm a solution based artist. I provide solutions to these kinds of problems. and that's my niche!

there is nothing wrong with saying that you specialize in blonding on lighter hair, you specialist in creating lived in looks, or even specialize in blonding on dark hair! but we've gotta make sure we're saying this in my our social media. doing this will help avoid any mishaps between you and guests, and you're able to nurture the clientele you already DO have.

anyways, no harm no foul. let's make this an easier place for clients to understand. :)

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https://www.tiktok.com/@artistryoflisag?is_from_webapp=1&sender_device=pc