When AI Becomes the Music Fan’s Personal Shopper
Making a Scene Presents28 Syys

When AI Becomes the Music Fan’s Personal Shopper

Making a Scene Presents - When AI Becomes the Music Fan’s Personal Shopper
Spotify, Meta Muse, and Why AI Agent Optimization May Become the Next Battleground for Independent Artists

For most of the internet era, musicians have been told that success begins with getting somebody to click something. First we worried about getting people to find an artist website through Google. Then musicians were told they needed Facebook pages, followed by Instagram, YouTube, TikTok, Spotify playlists, pre-save campaigns, smart links, link-in-bio pages, and whatever new platform arrived while everybody was still figuring out the previous one. Somewhere along the way, being a musician started to require the promotional instincts of a carnival barker and the technical patience of somebody assembling IKEA furniture without the little hex wrench.

Through all of those changes, however, one basic assumption remained remarkably stable. A human being was doing the navigating. The fan searched for an artist, clicked a result, opened Spotify, browsed a playlist, visited a ticket page, checked a concert date, looked at merchandise, and decided what to do next. The platforms changed, but the person remained behind the wheel.

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