Cornell Keynotes18 Kesä 2024

Drive Sales and Marketing Success with AI and Academic Theory

As co-founder of Eisengard AI, Clarence Lee spends his workdays examining how businesses can leverage cutting-edge artificial intelligence (AI) technology to improve their workflows. The use cases for marketing and sales are abundant — from copywriting, A/B testing and customer relationship management to pipeline operations, pitching and cold call strategy. Lee, a former professor at Cornell’s SC Johnson College of Business, shares how companies can apply academic theory to create AI business frameworks for those routine lead- and revenue-generating practices in this episode of the Cornell Keynotes podcast from eCornell.

In conversation with host Chris Wofford, Lee explores:

The importance of prioritizing customer and stakeholder outcomes
AI applications for customer lifetime value and customer-based corporate valuation
How AI can help workers map their days
Time freedom gained from AI
The future of AI agents and possibilities of AI org charts
Differences between smart AI and wise AI
Personalized AI that knows you
Sales and marketing pain points that can be addressed with AI
Opportunities for AI to guide corporate leaders as external consulting firms do
Retrieval-Augmented Generation (RAG) systems
Mental modeling of what’s important — and what’s not — in accomplishing work tasks
How AI frameworks could be used for eCornell learners

Discover the latest best practices for AI in eCornell certificate programs:

Additionally, Clarence Lee is an author of five marketing certificate programs:

Learn more about Lee on his website and get the latest updates from his company at eisengard.ai.

Books and authors mentioned in this episode:

“Principles” by Ray Dalio
“How Brands Grow” by Byron Sharp
“Tribe of Mentors,” “Tools of Titans,” and “The 4-Hour Workweek” by Tim Ferriss

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