The Speaker Lab Podcast19 Joulu 2023

Why You Should (Or Shouldn't) Start a Podcast with John Ball [Coaches Corner]

"The two most important qualities to come across as a speaker probably, and it's on podcast as well, is to get across a sense of warmth and competence and if you can be in that energy, you can be more trusted as a voice."

We're back with another edition of our Coaches Corner series. This week, Maryalice is joined by John Ball, TSL coach and a veteran Podcaster, to investigate whether podcasting is a channel worth pursuing as you build your speaking business.

"If you're in your earlier stages of building a speaking career, then Guesting is much more a place to start because otherwise having your own show, the amount of work that does really need to go into that is going to be one more thing that may slow down your progress in building up your speaking business and your speaker pipeline."

In this episode, John and Maryalice cover:

The pros and cons of podcasting
How to use podcasting to grow your audience and share your message
What makes a good podcast
Practical advice for you to get started
Tips on podcast pitching and getting onto guest shows
Why podcast may not be a great fit for you

"Like consistency is king, right? So if you're promising a podcast drop every Thursday, and for three months you do it and then all of a sudden, third month you go away and then six weeks later you're like, oh, I'm back, I'm so sorry, we've all experienced that. On the other side, don't be that person. So if you can't be consistent, I would say don't start it."

Episode Chapters:

05:10 Start with guesting before launching your show.
09:42 Podcasting helps you improve speaking skills that are applicable on stage.
12:12 What to consider when thinking about starting a podcast.
15:13 Examples of what being a great guest looks like.
22:02 The importance of consistency.
25:34 What you need to launch a great podcast.
31:33 How to plan for longterm success.
32:38 Ways to monetize your podcast.
38:08 Get to know John.

Episode Resources:

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