The Speaker Lab Podcast20 Elo 2024

How to Create Your Story and Scale Your Business as a Speaker with Jake White

“I'm really passionate about solving the same problem that they're passionate about solving. I have a unique ability that I'm willing to share."

How do you write your own story and become the speaker you've dreamed about being?

This week, Brittany Richmond and Jake White are answering that question and talking about when to scale your business, how to find your niche, and so much more.

“If you want to accelerate faster, then you need quality time with the people that buy what you offer. I need to partner with the perfect match, learn their language, how they're funded, what problems they have, whenever they book us, what are the hurdles they have to go through? And however it can make it so easy for them to bring us in, that's part of my learning curve."

During this episode, you'll hear about:

00:00 Jake’s background and the road to speaking
06:00 Jake’s story of founding Vive18
08:54 How Jake met his co-founder
12:53 What it means to create your own story
14:08 The power in living your message
18:05 Why you have to invest in your own career
20:32 How to find your people in your industry
24:34 Tips to accelerate your business and learning from the get-go
28:16 How to create value for your customers
32:55 What it looks like to support your decision-makers

“If you build the community, then your people are going to continue using you because you are the hub and where to go."

Episode Resources:

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