How to Find Your Niche and Your Voice with Jason Raitz

“Client communication just doesn’t cut it anymore. In 2025 we have so many generations working together, we want to rush right to the product, but we have to learn how to use these people first communication skills.”

Jason Raitz is proof that success as a speaker isn’t about overnight wins or waiting for an opportunity to knock—it’s about grit, clarity, and a relentless focus on serving others. Starting from a childhood love of the stage (and a knack for bribing friends with cookies), Jason spent years speaking in churches and schools before finally stepping into the corporate world, but this pivot didn’t come easy.

For years, Jason juggled ministry with speaking gigs, sometimes feeling invisible and fighting off imposter syndrome—especially when the dream career didn’t materialize quickly. The breakthrough came when he stopped trying to speak to everyone and niched down, listening deeply to the needs of his new audience: financial professionals. That decision, plus hours of research and talking with industry leaders, turned Speak with People from an idea into a respected business.

Jason’s message is simple but necessary: real impact happens when you communicate with people, not at them. His journey is a masterclass in perseverance—reminding us it’s not about being the loudest voice in the room, but being the one willing to listen, adapt, and keep going even when it’s tough.

You’ll learn:

• Running a business with a nonprofit mindset
• Niching down and focusing on a specific market
• Differentiating companies from personal brands
• Difficulties in breaking into the church speaking circuit
• How financial necessity is a driving factor in career decisions
• The challenges of adapting messages and delivery
• The importance of being a health communicator
• Adapting content creation and sales approaches
• And much, much more!

“I want to teach people how to be a healthy communicator, to be able to speak from a place of health on the inside. Because if your inner world is chaos, what comes out of your mouth is not going to be great.”

Episode Resources

• Jason’s Website
• 2 Day Booked & Paid Bootcamp
• Get Free Speaker Resources
• Book a Call with The Speaker Lab
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• Join The Speaker Lab Community on Facebook
• Subscribe on Apple Podcasts
• Subscribe on Spotify

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