How to Build a Personal Brand | Aliza Licht

What if repetition isn't boring—but the secret to being remembered? In this episode, Dara Levan sits down with award-winning marketer, two-time author, and personal branding expert Aliza Licht, who is publishing her novel Off the Record: Secrets of a 90s Fashion Insider in New York as a live, unfinished manuscript on Substack—one chapter a week.

Licht shares why "repetition is reputation," how to build brand equity in your own name instead of relying on your employer, and why authors must build an email database before launching a book. She also reveals the mindset shift that separates those who get noticed from those who stay invisible.

Whether you're an author, creative, or entrepreneur, this conversation will change how you think about visibility, authenticity, and owning your narrative. Learn why personal branding isn't bragging—it's positioning.

TIMESTAMPS:

0:00 - Intro
0:22 - Aliza Licht's background and Substack
0:55 - Repetition is reputation
3:16 - Gut and intuition in branding
4:05 - Off the Record manuscript origins
6:05 - Taking risks and copyrighting work
8:03 - Visibility vs. being seen
9:10 - What do people come to you for?
10:31 - What people say when you're not there
12:23 - Packaging truth for different audiences
15:44 - Branding is not bragging
18:54 - Build your email database
23:05 - Content creation and consistency
27:39 - Off the Record chapter update
38:02 - What brings joy
39:55 - Outro

Aliza Licht:

Substack: Off the Record
Instagram: @alizalichtxo
Website: alizalicht.com
Book: On Brand: Shape Your Narrative, Share Your Vision, Shift Their Perspective
Book: Leave Your Mark
Substack: Off the Record: Secrets of a 90s Fashion Insider in New York

Dara Levan / Every Soul Has a Story:

● https://www.instagram.com/dara.levan/
● Website: daralevan.com

Tämä jakso on lisätty Podme-palveluun avoimen RSS-syötteen kautta eikä se ole Podmen omaa tuotantoa. Siksi jakso saattaa sisältää mainontaa.

Jaksot(91)

The Book That Survived 9/11 and COVID | Lois Cahall

What if the most iconic death in Hollywood history was a lie? In this captivating episode, Dara Levan talks with journalist, novelist, and founder of the Palm Beach and Cape Cod Book Festivals, Lois C...

17 Syys 27min

Finding Joy: A Memoir of Love, Healing, and Second Chances | Kara Kavensky

What happens when a 90-year-old World War II veteran confesses his deepest regret and sends you on a journey to find the love of his life? In this powerful episode, host Dara Levan sits down with comm...

8 Syys 40min

Be Movable So You Can Be Moved | Tara Stiles

In this raw and radiant episode, host Dara Levan sits down with yoga teacher, author, and Strala Yoga founder Tara Stiles. Tara opens up about being sexually assaulted at her dance school, how she nev...

26 Elo 55min

Finding Radiance in the Messy Middle of Life | Susan Kleinman

Why do we save our favorite things for “someday” that never comes? In this episode, host Dara Levan sits down with author and former magazine editor Susan Kleinman to explore how we can stop playing i...

12 Elo 41min

Why Obstacles Are Stepping Stones for Growth| Annie Cathryn

What if physical symptoms and gut feelings can guide you on your life's path? In this episode, host Dara Levan sits down with multi-published author Annie Cathryn to discuss her upcoming novel Now Eat...

5 Elo 33min

Matchmaker Secrets: Finding Love When You Least Expect It | Jaydi Samuels Kuba

What happens when a Hollywood matchmaker’s own love story begins with her client? In this episode, host Dara Levan sits down with Jaydi Samuels Kuba, a matchmaker, dating coach, and author of Your Las...

18 Touko 47min

From True Crime Family Murder to Fiction Writing with Debbie Levison

What happens when you discover a wooden crate containing human remains under your family's lake house—and your brother becomes the primary murder suspect? In this powerful episode, author Debbie Levis...

24 Huhti 31min