DESIRE POWER: The Secret Force Behind Law of Attraction, Success & Achievement – William Walker Atkinson

(00:00:00) 1. EMOTIVE POWER
(00:19:57) 2. DESIRE & ACTIONS
(00:50:47) 3. THE EVOLUTION OF DESIRE
(01:05:31) 4. DESIRE FOR REPRODUCTION & LOVE OF OFFSPRING
(01:21:50) 5. DESIRE FOR PROPERTY & DERIVED DESIRES
(01:40:21) 6. ATTRACTION OF DESIRE POWER
(02:00:08) 7. KNOWING WHAT YOU WANT
(02:28:54) 8. WANTING IT HARD ENOUGH
(02:58:16) 9. PAYING THE PRICE
(03:27:38) 10. UNCONSCIOUS DESIRE

DESIRE POWER: The Secret Force Behind Law of Attraction, Success & Achievement – William Walker Atkinson (1922).
What is the hidden force behind human achievement? What transforms an idea into an intention, an intention into action, and an action into a new reality? In Desire Power: Your Energizing Forces, published in 1922, William Walker Atkinson explores one of the most fundamental forces operating within the human mind: desire. For Atkinson, desire is far more than a passing emotion or a simple wish. It is an energizing force—a source of motivation, direction, concentration, and personal power capable of influencing thought, behavior, ambition, and the course of an individual's life.This classic work belongs to the tradition of New Thought, mental science, self-development, and metaphysical philosophy, and offers an important historical perspective on ideas that would later become central to modern teachings about mind power, visualization, subconscious influence, personal achievement, and the Law of Attraction.Atkinson's central message is simple but powerful: desire has energy, and when that energy is consciously understood and directed, it can become a force for achievement and personal transformation.The book examines where desire comes from, how it has evolved, how it influences action, and how conscious desire can become concentrated into a powerful motivating force. Atkinson also explores unconscious desire and the role of the subconscious mind, themes that would become fundamental to later personal-development literature.Rather than treating desire as something that should simply be suppressed, Atkinson encourages us to understand it. Desire is connected with life, growth, reproduction, love, ambition, acquisition, achievement, creativity, and self-expression. The important question is not whether human beings have desires, but how those desires are directed and used.The result is a fascinating study of the relationship between desire, thought, will, action, subconscious influence, and attraction.
CHAPTER 1 – EMOTIVE POWER
The opening chapter introduces the fundamental idea of the book: desire possesses power.Atkinson examines the relationship between emotion and human behavior, showing how feelings can provide the energy behind thought and action. Desire becomes a motivating force capable of moving a person from passivity toward purposeful activity.Achievement therefore begins internally, with an impulse, intention, or desire that gives direction to the mind.Understanding this emotional energy is the first step toward learning how to direct it.
CHAPTER 2 – DESIRE AND ACTION
Desire becomes meaningful when it produces action.Atkinson examines the essential relationship between wanting and doing. A person may possess powerful ambitions, but unless those ambitions influence behavior, they remain unrealized possibilities.The will helps bridge the gap between aspiration and achievement. Desire provides the motivating energy, while will directs that energy toward a definite objective.The chapter emphasizes that simply wishing for success is not enough. Genuine desire should produce decision, effort, persistence, and purposeful movement.
CHAPTER 3 – THE EVOLUTION OF DESIRE
Atkinson now considers desire from an evolutionary perspective.He traces desire from basic instincts such as survival and reproduction toward increasingly complex human aspirations, including achievement, knowledge, creativity, and self-expression.Desire is presented not as an accidental psychological phenomenon but as a force deeply connected with the development of life itself.This perspective encourages readers to recognize that many of the ambitions and impulses experienced today have roots extending far beyond immediate circumstances.
CHAPTER 4 – THE EVOLUTION OF DESIRE (CONTINUED): DESIRE FOR REPRODUCTION & LOVE OF OFFSPRING
The exploration continues with two powerful forms of desire: reproduction and the love of offspring.Atkinson examines the instinctive forces associated with continuation of life and the emotional bonds between parents and children.What begins as a biological impulse can develop into powerful forms of affection, protection, responsibility, and devotion.The chapter demonstrates the extraordinary range of forces that can be understood as desire and shows how these forces influence human relationships and behavior.
CHAPTER 5 – THE EVOLUTION OF DESIRE (CONCLUDED): DESIRE FOR PROPERTY & DERIVED DESIRES
The final part of the evolutionary discussion turns toward the desire for property and the many desires derived from more fundamental impulses.The desire to possess, accumulate, improve one's circumstances, and achieve security has played an enormous role in human civilization.Atkinson also considers how basic desires can develop into higher ambitions—creativity, achievement, intellectual development, social advancement, and the desire to contribute something meaningful.Understanding the evolution of desire allows the individual to examine these impulses consciously rather than simply being controlled by them.
CHAPTER 6 – ATTRACTION OF DESIRE POWER
Here Atkinson moves directly into one of the book's most fascinating themes: the attractive power of desire.He explores the idea that strongly concentrated desire can influence the direction of thought and behavior and can help bring the individual into contact with circumstances, ideas, people, and opportunities connected with the desired objective.This is where Desire Power connects especially strongly with the philosophy later associated with the Law of Attraction.Focused attention reinforces desire. Desire influences thought, and thought influences action. Visualization, affirmation, concentration, and emotional conviction can strengthen this process.The essential principle is that scattered desire produces scattered results, while concentrated desire creates a much stronger psychological and motivational force.
CHAPTER 7 – KNOWING WHAT YOU WANT
Before desire can become powerful, it must become definite.Atkinson emphasizes the importance of knowing precisely what one wants. A vague wish provides little direction because the mind has no clearly defined objective toward which it can organize attention and effort.This chapter encourages self-examination.What do you actually want? Is the desire genuinely yours, or has it been adopted from society, family, comparison, or external expectations? Is it merely a temporary impulse, or does it represent a deeper aspiration?Clarity transforms desire from a general feeling into a definite purpose.
CHAPTER 8 – WANTING IT HARD ENOUGH
Once desire has been clearly defined, Atkinson turns to the question of intensity.How strongly do you want it?According to Atkinson, weak and uncertain desire rarely produces extraordinary results. Strong desire creates persistence, keeping an objective alive when difficulties appear and providing the emotional energy necessary to continue.Visualization, concentration, emotional reinforcement, and repeated mental attention can help maintain this intensity.The stronger the purpose, the greater the ability to remain focused despite obstacles.
CHAPTER 9 – PAYING THE PRICE
One of the book's most practical lessons concerns a reality that many motivational philosophies overlook: achievement has a price.Every worthwhile objective requires something in return—time, effort, discipline, patience, learning, persistence, courage, or sacrifice.Atkinson challenges the idea of wanting success without accepting its demands. A powerful desire must be accompanied by a willingness to do what is necessary to achieve it.Desire may provide the energy, but achievement requires participation. The individual must act, persist, adapt, and continue working toward the objective.
CHAPTER 10 – UNCONSCIOUS DESIRE
The final chapter explores one of the deepest dimensions of Atkinson's philosophy: the unconscious mind.Many desires operate beneath conscious awareness. Past experiences, repeated thoughts, suggestions, beliefs, habits, and emotional impressions can influence behavior without the individual fully recognizing it.Atkinson examines how unconscious desire can either support or interfere with conscious objectives.This makes the relationship between conscious intention and subconscious programming especially important. Through repetition, suggestion, visualization, and sustained mental attention, the individual can seek to bring the deeper mind into greater harmony with conscious goals.The book therefore concludes by returning to its central principle: the power within desire can be directed rather than merely experienced.
WHY DESIRE POWER STILL MATTERS
Desire Power: Your Energizing Forces represents an important chapter in the development of New Thought and the philosophy of personal achievement. It explores ideas that continue to appear throughout modern self-help, motivational literature, visualization practices, subconscious-mind teachings, and Law of Attraction philosophy.Atkinson combines psychological observation, metaphysical ideas, evolutionary thinking, and practical self-development. Some of his explanations reflect the worldview of the early twentieth century, but his central questions remain remarkably familiar:What do you really want?Why do you want it?How strongly do you want it?What are you willing to do to achieve it?And perhaps most importantly:What happens when conscious desire conflicts with unconscious belief?These questions remain at the heart of personal transformation.Atkinson's essential lesson is that desire is energy seeking expression. When desire is vague, contradictory, or undisciplined, that energy becomes scattered. When desire becomes definite, emotionally charged, persistent, and connected with action, it can become a powerful source of personal motivati

Become a supporter of this podcast: https://www.spreaker.com/podcast/the-secret-law-of-attraction-manifest-wealth-success-abundance--5979364/support.