359. Frank Britt, CEO of Aescape

Today, I'm joined by Frank Britt, CEO of Aescape.

Aescape's AI-powered bodywork tables turn millions of anatomical data points into a new layer of health intelligence — with plans for personalized "body scores" in the future.

In this episode, we discuss repositioning from robotic massage brand to body intelligence.

We also cover:

Biomechanical blindness
Pivoting from licensing to ownership model
Why recovery still gets just 2% of fitness dollars

Subscribe to the podcast → insider.fitt.co/podcast

Subscribe to our newsletter → insider.fitt.co/subscribe

Aescape's Website: www.aescape.com

Find a Table: https://app.aescape.com/locations

Aescape on Instagram: https://www.instagram.com/aescape

The Fitt Insider Podcast is brought to you by EGYM. Visit EGYM.com to learn more about its smart fitness ecosystem for fitness and health facilities.

Fitt Talent: https://talent.fitt.co/

Consulting: https://consulting.fitt.co/

Investments: https://capital.fitt.co/

Chapters:

(00:00) Introduction

(00:42) Frank's background

(01:48) Company pivot to body intelligence

(03:15) Adaptive body therapy category

(04:30) Business model shift

(07:45) Personal health journey

(10:15) Using Aescape in recovery

(10:45) Tom Brady partnership

(15:00) Body intelligence and data

(18:00) The missing tissue data layer

(19:45) Body score and FICO comparison

(22:00) Data collection and analysis

(23:00) Recovery compounding benefits

(26:00) Supply drives demand model

(28:45) Operator flexibility and models

(31:30) Scorecarding and management

(33:00) Data ownership and sharing

(35:00) Subscription and access models

(37:15) Home use and direct-to-consumer

(40:15) Future sport-specific programs

(41:15) Try the product importance

(42:30) Conclusion

Tämä jakso on lisätty Podme-palveluun avoimen RSS-syötteen kautta eikä se ole Podmen omaa tuotantoa. Siksi jakso saattaa sisältää mainontaa.

Jaksot(534)

Gen Z Drives Running Boom, Golf and Tennis Gain Young Players, 24 Hour Fitness Bets on Recovery

November 3, 2026: Your daily rundown of health and wellness news, in under 5 minutes. Today's top stories: 24 Hour Fitness founder Mark Mastrov invests $10M in Founders Club, a 45,000-square-foot Las...

3 Marras 3min

363. Dustin Freckleton, Founder & CEO of Happy Health

Today, I'm joined by Dustin Freckleton, founder & CEO of Happy Health. A dark horse in the wearables race, Happy Health's FDA-cleared smart ring is designed to catch issues early and connect users w...

2 Marras 41min

FitLab Files for Bankruptcy, WHOOP Adds LeBron, Ozlo Raises $22M

October 30, 2026: Your daily rundown of health and wellness news, in under 5 minutes. Today's top stories: FitLab files Chapter 11 with $100M to $500M in liabilities, a cautionary tale for fitness ro...

30 Loka 2min

HYROX Eyes Olympics, Intake Raises $62M, Wellness Hits a Wall

October 29, 2026: Your daily rundown of health and wellness news, in under 5 minutes. Today's top stories: HYROX partners with World Triathlon to govern hybrid racing globally, opening a pathway towa...

29 Loka 3min

Sweetgreen Raises Manager Pay, Lululemon Agrees to Chemical Testing, Vaca Bets on Beef Tallow

October 28, 2026: Your daily rundown of health and wellness news, in under 5 minutes. Today's top stories: Sweetgreen raises top restaurant manager pay to as much as $200,000 in 2027 as it works to r...

28 Loka 2min

Women Rebrand Gym Culture, AI Predicts Cancer Survival, Microplastics Trigger Chemical Reactions

October 27, 2026: Your daily rundown of health and wellness news, in under 5 minutes. Today's top stories: Mass General Brigham researchers build an AI model that estimates cancer patient mortality r...

27 Loka 2min

362. Paul Coletta, Co-Founder & CEO of Vero Bioscience

Today, I'm joined by Paul Coletta, co-founder & CEO of Vero Bioscience. A predictive health company, Vero uses proteomic blood tests and proprietary AI to measure and improve organ-level aging. In...

26 Loka 38min

Wearables Get Dressed Up, Protein Snacks Snag Capital, MAHA Faces Setback

Today's top stories: Calley Means, a key architect of the MAHA movement, resigns from the Trump administration as food policy efforts stall WILDE raises $40M from S2G Investments for chicken-based...

23 Loka 3min