Why Rain Empties Main Street: Shayna Ferullo on Cape Cod Coffee

Rain on a July Saturday empties Chatham's Main Street, and Shayna Ferullo's espresso bar feels it inside an hour. A mile up Route 6A, her other two locations fill up.

Barb Garside reads that same swing from the property side. She sells Cape Cod real estate as a Broker Associate with Coastal Chatham at eXp Realty Luxury, and she pushes Shayna on the numbers most operators keep quiet: what a two-year lease does to your willingness to fix a roof, why staying open year-round on Main Street never penciled out, and what happened when the phone rang right before Memorial Day 2018 with a space they opened by July 4th.

Shayna answers in a different currency. Eleven years and three locations in, she can smell a washed coffee against a natural one, and she walks Barb through exactly what gets fermented off the seed to cause it.

Hosted by: Barb GarsideGuest: Shayna Ferullo

Shayna Ferullo is the co-founder and co-owner of Snowy Owl Coffee Roasters, a Cape Cod-based specialty coffee company she launched in 2015. Leveraging her background in international trade and economic development, she seamlessly blends her passions for global sourcing, hospitality, and specialty food. Through Snowy Owl, Shayna is dedicated to fostering local partnerships, building vibrant community spaces, and connecting customers with exceptional coffees and stories from around the world.

What You'll Learn

• Reading a seasonal town well enough to know when to scale back

• Sizing up a location on parking versus foot traffic before you sign

• Trading a two-year lease for a building worth investing in

• Telling a washed coffee from a natural one by smell alone

• Tasting altitude and volcanic soil in a bean nobody has roasted yet

• Getting straight answers out of the competitor across the street

• Knowing when a kid's sport has stopped serving them

Connect with Shayna Ferullo and Snowy Owl Coffee RoastersWebsite: https://socoffee.co/

Instagram: https://www.instagram.com/SnowyOwlCoffee/

LinkedIn: https://www.facebook.com/snowyowlcoffee

Connect with Barb Garside

Website: https://barbaragarside.exprealty.com

Instagram: https://www.instagram.com/coastalchatham

LinkedIn: https://www.linkedin.com/in/barbara-garside-a78a554

YouTube: https://www.youtube.com/@BarbGarside

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