Market Research Goes Real Time (with Laura Manning)

Market Research Goes Real Time (with Laura Manning)

For years, market research and advertising operated in separate worlds. But as media grows more fragmented and marketers face greater pressure to prove every dollar, those worlds are beginning to merge. On this episode of AdTech Unfiltered, Noor Naseer talks with Laura Manning, SVP of Measurement at Cint, about how advertising research is evolving. They explore how consumer insights can inform campaigns while they are still live, why first-party research can be more valuable than modeled assumptions, what AI and synthetic data mean for the future of measurement, and why the post-campaign report may finally be on its way out.

Tämä jakso on lisätty Podme-palveluun avoimen RSS-syötteen kautta eikä se ole Podmen omaa tuotantoa. Siksi jakso saattaa sisältää mainontaa.

Jaksot(76)

Reinventing the Brand-Agency Relationship (with W. Joe DeMiero)

Reinventing the Brand-Agency Relationship (with W. Joe DeMiero)

The relationship between brands and agencies is being rewritten. On this episode of AdTech Unfiltered, host Noor Naseer sits down with W. Joe DeMiero, Chief Client and Business Officer at Havas, to sh...

31 Elo 38min

Brand Safety Isn't Enough (with Sara Maskivish)

Brand Safety Isn't Enough (with Sara Maskivish)

Media quality has become one of advertising's biggest competitive advantages—but most brands are still measuring it the wrong way. In this episode of AdTech Unfiltered, Sara Maskivish, SVP of Market ...

10 Elo 19min

Inside e.l.f.'s Approach to Culture & Community (with Laurie Lam)

Inside e.l.f.'s Approach to Culture & Community (with Laurie Lam)

Laurie Lam, Chief Brand Officer at e.l.f. Beauty, joins AdTech Unfiltered to unpack what it takes to build one of the world's most culturally relevant brands. From pioneering platforms before they're...

4 Elo 19min

How to Grow an Iconic Brand (with Ashley Travis)

How to Grow an Iconic Brand (with Ashley Travis)

What does growth marketing look like at one of the world's most iconic brands? In this episode, Ashley Travis, Head of Growth Marketing at Pizza Hut, shares the strategies shaping the QSR giant's futu...

16 Heinä 21min

Understanding the Next Era of Media (with Sara Fischer)

Understanding the Next Era of Media (with Sara Fischer)

Media is being rebuilt from the ground up. In this episode of Adtech Unfiltered, Axios media correspondent and CNN media analyst Sara Fischer joins Noor Naseer to unpack how AI, consolidation, creator...

9 Heinä 20min

The New Rules of Acquisition (with Frank-Lamont Wade)

The New Rules of Acquisition (with Frank-Lamont Wade)

On this episode of Adtech Unfiltered, host Noor Naseer sits down with Frank-Lamont Wade, Director of Performance Marketing at the University of Phoenix, to discuss what it takes to run a high-performi...

12 Kesä 14min

Turning Customer Data Into Emotional Connection (with Nick Riebel)

Turning Customer Data Into Emotional Connection (with Nick Riebel)

In this episode of Adtech Unfiltered, Nick Riebel, former VP of Digital Marketing at Eos Fitness, joins host Noor Naseer to unpack what it really takes to connect with today's audiences. He explores h...

21 Touko 11min

Suosittua kategoriassa Liike-elämä ja talous

sijotuskasti
vallattomat
mimmit-sijoittaa
rss-oivalluksia-rahasta-elamasta
rss-rahapodi
psykopodiaa-podcast
ostan-asuntoja-podcast
rss-startup-ministerio
rss-hereilla
oppimisen-psykologia
rss-paasipodi
rss-kaupan-tila
rss-rahamania
rahapuhetta
rss-karon-grilli
asuntoasiaa-paivakirjat
rss-viisas-raha-podi
rss-elama-jota-rakastat
rss-inderes
inderespodi