Retailers Are Moving to WhatsApp. Can They Avoid Turning It into Spam?
CX Today9 Loka

Retailers Are Moving to WhatsApp. Can They Avoid Turning It into Spam?

In this CX Today interview, Rhys Fisher, Associate Editor at CX Today, speaks with Kim Johal, Retail Specialist at Infobip, about WhatsApp’s growing role in UK retail customer engagement. Infobip’s research points to a shift away from one-way notifications and toward richer conversations across service, shopping, loyalty, and returns. Johal explains why the next challenge for retailers is not sending more messages, but making every interaction feel relevant enough to deserve a pl...

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 Is Contact Center AI Making Customer Service Worse?

Is Contact Center AI Making Customer Service Worse?

Contact centers are under pressure to automate, cut costs, and reduce customer contact. But are efficiency targets improving service, or simply making it harder for customers to get help? In this CX...

19 Loka 14min

Why Customer Engagement Is Still Too Slow to Be Personal

Why Customer Engagement Is Still Too Slow to Be Personal

Brands have more customer data, dashboards, and campaign tools than ever. Yet turning a useful customer signal into the right action can still take too long. In this CX Today interview, Rhys Fisher ...

16 Loka 18min

NRG CX Chief: Churn Is a Warning Sign, Not Just a Retention Number

NRG CX Chief: Churn Is a Warning Sign, Not Just a Retention Number

In this CX Today interview, Rhys Fisher, Associate Editor at CX Today, speaks with Suzie Dieth, VP and Chief Experience Officer at NRG, about why churn should concern every customer experience leader....

12 Loka 15min

Twilio: Voice Is CX’s Next Breaking Point

Twilio: Voice Is CX’s Next Breaking Point

Are customer experiences becoming too clunky for the way people now want to communicate? In this CX Today interview, Rob Wilkinson speaks with Peter Bell, VP of Marketing, EMEA at Twilio, about how v...

8 Loka 25min

Stop Sampling Calls. Start Listening to What Customers Actually Say

Stop Sampling Calls. Start Listening to What Customers Actually Say

In this CX Today interview, Rhys Fisher, Associate Editor at CX Today, speaks with Russell White, Transformation Lead at Bluecrest, and Reece Harper, Account Executive at NiCE. Bluecrest has moved f...

5 Loka 17min

 AI Could Steal Your Customer Before They Reach Your Site

AI Could Steal Your Customer Before They Reach Your Site

In this CX Today interview, Rhys Fisher, Associate Editor at CX Today, speaks with Christina Augustine, COO of Bloomreach, about the growing impact of AI on product discovery, personalization, and ret...

2 Loka 18min

What Contact Center Buyers Should Prioritize in 2026

What Contact Center Buyers Should Prioritize in 2026

Are contact center buyers still using yesterday’s criteria to make tomorrow’s technology decisions? In this CX Today interview, Rob Wilkinson speaks with Keith Dawson, Research Director at ISG, about...

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