The Next Music Industry Middle Class Will Be Built Around Relationships That Survive the Platform

Making a Scene Presents - The Next Music Industry Middle Class Will Be Built Around Relationships That Survive the Platform

The music industry has become remarkably good at collecting information about fans, tracking transactions, and creating new ways to sell music. Unfortunately, the people making the music are often the last ones allowed to benefit from all that information. As AI, Smart Media, blockchain payments, and fan loyalty systems reshape the business, independent artists have an opportunity to change who controls the relationships that make music valuable.

The Music Business Has a Relationship Problem

There is something wonderfully absurd about the modern music industry. We now have artificial intelligence that can create remarkably convincing recordings, algorithms that can predict which song somebody might enjoy next, and technology that allows a piece of cardboard with a tiny electronic chip to unlock an entire interactive album experience. Streaming services can measure listening activity across enormous global audiences, while sophisticated ticketing systems can identify fans who qualify for special concert access based on their listening habits. We have managed to develop some extraordinary tools, yet an independent musician can still perform in front of several hundred enthusiastic people on Saturday night and return home Sunday knowing almost nothing about the audience that just spent two hours cheering for them. Apparently, teaching a computer to imitate a symphony orchestra was easier than giving the guitar player a reliable way to stay in touch with the people who bought tickets.

http://www.makingascene.org

Tämä jakso on lisätty Podme-palveluun avoimen RSS-syötteen kautta eikä se ole Podmen omaa tuotantoa. Siksi jakso saattaa sisältää mainontaa.

Jaksot(600)

Gerry Casey's Interview with Angel "Cash" Ocasio, Jr.

Making a Scene Brings you Gerry Casey's Interview with Angel "Cash" Ocasio, Jr.Angel “Cash” Ocasio, Jr. is a veteran musician from Macon, Georgia, and the founder and leader of Cash’s Juke Joint, a ha...

14 Marras 35min

Your Recording Studio Is Sitting on a Gold Mine: How AI, Stems, Sync Licensing, and Music Asset Services Can Create New Income

Making a Scene Presents - Your Recording Studio Is Sitting on a Gold Mine: How AI, Stems, Sync Licensing, and Music Asset Services Can Create New IncomeThe recording industry is changing, and independ...

11 Marras 12min

Global Creator Royalties Reach $17.52 Billion, but the Numbers Tell a More Complicated Story

Making a Scene Presents - Global Creator Royalties Reach $17.52 Billion, but the Numbers Tell a More Complicated StoryThe music industry is collecting more money than ever before, yet independent song...

11 Marras 20min

Making a Scene Music Business Weekly Wrapup

Making a Scene Presents - The Music Industry Has Discovered Another Gold Mine. Somebody Should Tell the Musicians.Making a Scene Music Business Weekly WrapupThere is something almost comforting about ...

9 Marras 24min

Interview with Beet the System

Making a Scene Presents an Interview with Beet the SystemBeet the System is a Bay Area roots-rock collective built from deep musical friendship, fertile collaboration, and a healthy disregard for genr...

8 Marras 1h 14min

Gerry Casey's Interview with Dennis Bryon Graff

Making a Scene Brings you Gerry Casey's Interview with Dennis Bryon GraffDennis Bryon Graff is an independent California singer-songwriter, multi-instrumentalist, vocalist, and recording artist whose ...

7 Marras 27min

Your Song Is Registered. But Is It Getting Paid? AI Uncovers a Hidden Problem in Music Royalties

Making a Scene Presents - Your Song Is Registered. But Is It Getting Paid? AI Uncovers a Hidden Problem in Music RoyaltiesAn AI investigation found recordings by Fleetwood Mac, Michael Jackson, and ot...

3 Marras 21min

You Built Your Own Artist Website. Does Facebook Think It Can Use What's On It?

Making a Scene Presents - You Built Your Own Artist Website. Does Facebook Think It Can Use What's On It?Meta's proposed business terms have sparked a fight over website scraping, artificial intellige...

3 Marras 18min