npnHub Podcast - Neuroplasticity in Practice30 Heinä

How AI is Changing Neuromarketing Forever with Roger Dooley

How is artificial intelligence transforming neuromarketing, persuasion and human decision-making?

In this episode, Roger Dooley introduces the ideas behind his book, The Persuasion Engine, and explains how Neuromarketing 2.0 is making advanced behavioural science faster, smarter and more accessible.

Roger shares practical ways coaches, practitioners, entrepreneurs and marketers can use AI for empathy audits, behavioural insights, marketing strategy, personal branding and customer communication. He also explores how to create an AI “dream team” modelled on leading experts and use it to approach challenges from multiple perspectives.

Throughout the conversation, Roger emphasises that AI should enhance human expertise rather than replace it. While these tools can uncover insights and improve communication, human judgement remains essential for interpreting their suggestions, maintaining authenticity and avoiding costly mistakes.

In this conversation, you’ll discover:

🔹 How AI is changing the way we apply neuromarketing and behavioural science

🔹 How to perform an AI-powered empathy audit before publishing content

🔹 How an AI “dream team” can bring different expert perspectives to a challenge

🔹 Why effective prompting involves acting as the conductor of AI

🔹 How coaches and practitioners can use AI to strengthen their marketing

🔹 Why human judgement and connection remain essential

Discover how Neuromarketing 2.0 can help you communicate more effectively while keeping genuine human connection at the centre.

Learn more and join the npnHub community: https://npnhub.com/

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