Identity, consumerism and the Indian middle class
Books and Authors29 Marras 2024

Identity, consumerism and the Indian middle class

The Indian middle class comprises many groups and they are not able to come together. For any group to become powerful, they have to be united. But the interests of each of these groups within the Indian middle class - upper caste Hindus, Dalits, Muslims, OBCs - clash with each other. Today, caste and religious identity is more important to the individual than national identity. Perhaps this is because everything we do today revolves around money. Money is power and even if a person feels that certain things are wrong, he will not raise his voice because his interests might be compromised. In a consumerist, neo capitalist society, everything comes down to economics" - Manisha Pande, author, 'Middle Class India; Driving Change in the 21st Century' talks to Manjula Narayan about the middle class in ancient and medieval India, the vast changes that have occurred since Liberalization in the early 1990s, the status of middle and upper class Indian women as being more shackled and conformist than their working class peers, the shift in the attitude towards the country's population growth and the demographic dividend that heralds good things for the future of the nation Learn more about your ad choices. Visit megaphone.fm/adchoices

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Jaksot(348)

The Road to Zanskar

The Road to Zanskar

"Even in winter, twice a month, the first postmen in Zanskar in the 1980s climbed rock faces and crossed frozen rivers -- if you fell in, you could die -- in a journey that took three days, to deliver...

26 Maalis 57min

Slow and steady wins the race

Slow and steady wins the race

"The fossil fuel age gave us speed. This, on the one hand, allows us to think, 'I'm going faster', but it never defines 'faster to where, and to what?' You become a victim of speed -- always trying to...

20 Maalis 54min

The quiet pull of the Pune police procedural

The quiet pull of the Pune police procedural

"The way I look at it, whydunnit is actually more important than whodunnit. There are only so many permutations and combinations you can think of in terms of whodunnit. It's finite whereas whydunnit i...

12 Maalis 48min

A return to the land

A return to the land

"We went in with urban confidence and rural reality hit us in the face at every turn! Establishing a farm is probably the most difficult thing I've done. I think everybody should do it."- Arti Dwarkad...

5 Maalis 54min

Using stick figures to demolish dubious politics, doublespeak and more

Using stick figures to demolish dubious politics, doublespeak and more

"You may try to believe that you are living in a First World country and that your reality differs from that of a poor person in your vicinity. But, at the end of the day, you will face the same exist...

26 Helmi 1h 5min

A fight against forgetting

A fight against forgetting

"Comics and literature allow us to enter worlds through our imagination; it is a medium of not-saying. We read because we want to get into the interior worlds of say, a family living in a room in Algi...

19 Helmi 59min

A people willing to sacrifice their lives to save nature

A people willing to sacrifice their lives to save nature

"The Salman Khan story reached the headlines and people thought, well, if the Bishnois can go for him so effectively, it's not safe to poach there. It has actually reduced poaching. So many Bishnoi di...

13 Helmi 55min

Jewellery: Of ornamentation and adornment

Jewellery: Of ornamentation and adornment

"I don't think you will find anyone in India who doesn't wear a piece of jewellery [of some sort]. The Amrapali Collection is a pan Indian one. The jewels in this book are worn by pastoralists, the ag...

5 Helmi 52min

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