473: From Internet Sensation to Category Contender with the Co-founders of HiSmile

473: From Internet Sensation to Category Contender with the Co-founders of HiSmile

In just nine years, Nik Mirkovic and Alex Tomic built their smile care brand into a category disruptor on track to earn over a billion in annual revenue by next year. Mirkovic and Tomic don’t want shortcuts, so they’ve remained bootstrapped since they started Hismile at ages 19 and 20. Hismile’s teeth-whitening kit has become an internet sensation, making the brand a favorite among influencers and celebrities. But the co-founders aren’t resting on success. They want to make Hismile a category champion and take on businesses with an extra century of experience. Listen to Nathan, Nik, and Alex discuss: Why living on the Gold Coast keeps them focused Growing up together and having a passion for competition Narrowing in on teeth whitening as a problem to solve Formulating their first product and its overnight success Bringing R&D in-house and shifting their business model Why character matters more than experience Taking on category giants like Colgate and Crest Why they have no plans to sell And much more product development advice... Who do you want to see next on the podcast? Comment and let us know! And don't forget to leave us a 5-star review if you loved this episode. Wait, there's more… If you enjoy the Foundr podcast, check out our free trainings. Get exclusive, actionable advice from some of the world's best entrepreneurs. Speak with our friendly course experts to get clarity on the next steps for your idea, business or career. You will get tailored insights from results achieved by our proven practitioners as well as thousands of students. Book a call now... For more Foundr content, follow us on your favorite platform: Foundr.com Instagram YouTube Facebook Twitter LinkedIn Magazine

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689: I Sold ONE Product in ONE Color - Then Exited for Half a Billion

689: I Sold ONE Product in ONE Color - Then Exited for Half a Billion

Rob Ward exited Quad Lock last year for half a billion dollars. He never took a cent of outside investment to build it, was profitable every single month from day one, and ran the business with a sk...

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688: (Solo) I Lost Years Of My Life To This One Mistake (And You're Probably Making It Right Now)

688: (Solo) I Lost Years Of My Life To This One Mistake (And You're Probably Making It Right Now)

I have never said this directly on the show before, but shiny object syndrome did not cost me months. It cost me years. Entire years where the Foundr team was spread across five or six initiatives ins...

27 Heinä 11min

687: I Broke Every DTC Rule and Built a $1 Billion Brand From My Garage

687: I Broke Every DTC Rule and Built a $1 Billion Brand From My Garage

Sandra Oh Lin walked away from running eBay's fashion business in 2011 to pack craft boxes in her garage. She raised just $11 million in total - and never needed another dollar. KiwiCo has now shipped...

23 Heinä 52min

686: Claire Built The World's #1 Dachshund Brand From Home - Now Doing $140K/Month

686: Claire Built The World's #1 Dachshund Brand From Home - Now Doing $140K/Month

Claire Wolfson got her first dachshund at 20, became completely obsessed, and watched him get paralysed by the spinal condition that affects almost every sausage dog. The original plan was to design a...

22 Heinä 28min

685: (Solo) The $500,000 Lesson I Had to Learn the Hard Way

685: (Solo) The $500,000 Lesson I Had to Learn the Hard Way

A few years ago I lost half a million dollars in 30 days. Not in crypto, not in a speculative bet. In the business I built from my parents' basement and launched on $3,000 from a credit card. And the ...

20 Heinä 11min

684: She Bet Her House Deposit on Hair Gel - and Built an 8-Figure Brand

684: She Bet Her House Deposit on Hair Gel - and Built an 8-Figure Brand

Yasmina Elmerkaoui had one shot - use the house deposit to buy a home, or bet it all on a hair gel she'd spent two years formulating. She chose the hair gel. On launch night she packed orders until 5a...

16 Heinä 51min

683: (Solo) The Expense Audit That Could Save Your Brand Thousands This Year

683: (Solo) The Expense Audit That Could Save Your Brand Thousands This Year

This is not a growth hack. It is not going to go viral on a Twitter thread. But I genuinely believe it is one of the highest leverage things you can do for your brand right now, and most founders neve...

13 Heinä 12min

682: From $2M in Debt to a $250M Gum Company | Pur Gum

682: From $2M in Debt to a $250M Gum Company | Pur Gum

Jay Klein lost $2 million on a gum nobody wanted. He sold the remaining stock to a pig feed company for $13,000 - then used every cent of it to launch Pur. Sixteen years later, Pur is the fastest-gr...

9 Heinä 58min

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