Stop Selling Things to Your Fans. Start Building Things With Them.

Stop Selling Things to Your Fans. Start Building Things With Them.

Making a Scene Presents - Stop Selling Things to Your Fans. Start Building Things With Them.

How fan-created merchandise, shared ownership, AI-powered creativity, and a new approach to artist-approved businesses could turn an independent musician's audience into a community of entrepreneurs.

What If Your Next Great Merchandise Idea Comes From Your Audience?

Somewhere in America, an independent musician is sitting in a room filled with cardboard boxes containing 200 T-shirts that seemed like a brilliant idea six months ago. The artwork looked terrific on the computer screen, the printing company offered a discount for ordering in bulk, and everybody in the band agreed the shirts would sell like crazy. Unfortunately, the audience appears to have missed that particular meeting. Now the shirts are taking up space next to the spare microphone stands, the band still owes money on the printing bill, and the drummer has suggested giving them away at Christmas.

http://www.makingascene.org

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