Digital Distribution | Exploring the Greater China Streaming Market ft. Believe Taiwan's Jim Tseng

Digital Distribution | Exploring the Greater China Streaming Market ft. Believe Taiwan's Jim Tseng

This week, we’re honoured to have Believe Distribution’s head of Taiwan and my good friend Jim Tseng on the Level Up podcast to school us all on how the Greater China music streaming industry works, and the landscape of today.

Both Taiwan and Mainland Chinese streaming markets grew despite the COVID-19 pandemic in 2020, and Jim shares about the unique benefits of both markets, some obvious and others not so much.

And for listeners interested in the Mainland Chinese market, we answered the big question on everyone’s minds: what is the market all about, and what kinds of artists are primed and ready to take on such a daunting industry.

We also talked in depth about how independent artists can make the most out of their data, and when it might just be best for them to put it aside and focus on planning and strategizing their releases instead.

Key Takeaways:

• Listeners in Taiwan are increasingly focusing on international and diverse content as can be seen from their platform preferences
• Seeing 30% year on year growth despite the pandemic, the Mainland streaming market is still going strong, and expected to grow exponentially in size.
• However, there are high entry barriers including a totally different ecosystem, and large gatekeepers.
• For indie artists just starting out: Data might not actually be your best friend. Double down on planning and strategizing at stages when the data you have isn’t too significant.
• Jim’s best advice for navigating streaming: have a plan and execute it in a timely manner

Links and Resources:

• Subscribe to our mailing list for access to this episode’s cheat sheets!
• Subscribe to our Patreon ‘Level Up’ Tier for forthcoming ‘Level Up’ cheat sheets and materials (exclusive materials not available via mailing list)
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• Hang with us on Asian Pop Weekly

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