What If AI Visibility Is a Mirror?

[Replay] Zero Click Marketing — Explained for the Normies!

Hi friend! Are ya new here? Fear not. In this short episode which was inspired by desire to explain my job to my mom, I break down all things zero-click for the non-marketers and non-chronically-onlin...

10 Marras 8min

Why PR Is the New SEO (Thanks to AI) (with Amanda Milligan)

What even is content marketing in the zero-click world? Spoiler: it looks a lot like PR, YouTube, and social media.Amanda Milligan, who leads YouTube strategy at Semrush, joins me to talk about what s...

3 Marras 39min

Books Are the Ultimate Zero Click Marketing Strategy (with Ben Putano)

What makes a book worth reading, remembering, and recommending?Ben Putano, founder and CEO of Damn Gravity (and Rand’s and my publisher!), explains why books might be one of the most powerful marketin...

27 Loka 34min

GEO Is the New CRO (with Ross Hudgens)

I tossed out the idea that “today GEO is CRO,” and it gave Ross Hudgens actual goosebumps, because he’d just written about the same thing. Ross argues that if you can convince a user to buy, you can c...

20 Loka 29min

The Hardest Parts of Zero Click Marketing (Rand Fishkin returns!)

Rand Fishkin (my co-author!) is back on the show for a special episode about our new book, Zero Click Marketing.We talk about what surprised us while recording the audiobook, and some of the Zero Cli...

13 Loka 39min

The Marketing Skills AI Can’t Give You (with Sarah Stockdale)

Marketing keeps changing. But good marketing? Not so much.Sarah Stockdale, founder and CEO of Growclass, joins me to talk about what still matters as algorithms, AI, attribution, and the platforms cha...

6 Loka 27min

How Referral Rock Turns Customer Intel Into a Marketing Strategy (with Josh Ho)

Josh Ho, founder and CEO of ReferralRock, and I chit chat about marketing challenges and opportunities as of late. My fave part of this episode is when Josh explains how ReferralRock turns its existin...

29 Syys 39min

Why You're Losing to AI and How to Fix It (with Wil Reynolds)

Wil Reynolds joins me to chop it up over what AI is changing — and what it’s revealing — about marketing, expertise, and trust. We talk about using AI without losing your voice, why accountability may...

22 Syys 52min