Ep. 2836 Wine Marketing in the Digital Age: Tools, Technology and Storytelling with Jasmine Yook | Masterclass US Wine Market

Welcome to Episode 2836 of the Italian Wine Podcast. In this episode of the Masterclass US Wine Market, Juliana Colangelo is joined by brand marketer Jasmine Yook to explore how wineries can use digital tools, technology and storytelling to grow their brands. Jasmine looks at how world-renowned brands build their communication, how wineries can choose the right digital tools for their marketing strategy, and how to make a winery discoverable online. They also dig into the use of AI in wineries and wine businesses, from research and copywriting to website building, and into how to leverage social media to amplify a winery’s story. Key Takeaways: How a winery chooses the right digital tools to build its marketing strategy. How to make a winery discoverable using digital tools. Using technology to amplify the winery’s story. More about the guest: Jasmine Yook is a brand marketer and strategist with a background spanning technology, retail and consumer brands. She is the founder of frequency, a brand and marketing consultancy that helps consumer and technology companies build brands people care about, specializing in brand strategy, go-to-market, growth and content. Her career includes work with Amazon, Nike, Victoria’s Secret and Hashflow, where she led social and content marketing, including TikTok channels and campaigns. A WSET Level 3 graduate, Jasmine combines her marketing expertise with her wine education and has spoken at the Unified Wine & Grape Symposium on why short videos are essential to wine businesses. Connect: Website: https://www.morefrequency.co LinkedIn: https://www.linkedin.com/in/jasmineyook More about the host: Juliana Colangelo is the Director of Marketing at T. Edward Wines & Spirits, the NYC-based national importer and distributor. She leads the company’s marketing strategy across a growing portfolio of global wine and spirits producers, driving brand development, trade engagement, and national visibility during a period of significant expansion. Previously, Juliana was Senior Brand Manager at Frederick Wildman & Sons, where she played a key leadership role in the Italian wine division, overseeing marketing strategy for shareholder brands within the Gruppo Italiano Vini and Cantine Riunite portfolios. Prior to that, she served as Vice President at Colangelo & Partners, the leading wine and spirits communications agency in the U.S., where she opened the firm’s first secondary headquarters in California in 2016, establishing its Bay Area office. Over the past decade, Juliana has become one of the most dynamic and influential marketing and communications executives in the wine industry. She is widely recognized as a mentor and connector for women in beverage alcohol, leveraging her network to create opportunities and elevate others in the field. Juliana has been featured in Forbes, Fortune, and other leading publications speaking on the future of wine marketing and consumer growth. Connect: Instagram: https://www.instagram.com/julezcolang/ Facebook: https://www.facebook.com/jules.colangelo/ Twitter: https://x.com/JulezColang LinkedIn: https://www.linkedin.com/in/juliana-colangelo-mba-04345539/ More interviews on the US Wine Market: https://www.italianwinepodcast.com/episodes_category/masterclass-us-wine-market/ _______________________________ Let’s keep in touch! Follow Italian Wine Podcast on our social media channels: Instagram: https://www.instagram.com/italianwinepodcast/ Facebook: https://www.facebook.com/ItalianWinePodcast LinkedIn: https://www.linkedin.com/company/italianwinepodcast Tiktok: https://www.tiktok.com/@mammajumboshrimp Youtube: https://www.youtube.com/@mammajumboshrimp If you feel like helping us, donate here: https://www.italianwinepodcast.com/donate-to-show/ Until next time, Cin Cin!