Moment 125: The Marketing Professor: The Biggest Business Mistake You’re Probably Making Without Realising It

Moment 125: The Marketing Professor: The Biggest Business Mistake You’re Probably Making Without Realising It

In this moment, the advertising and marketing expert Rory Sutherland, discusses the number one curse of modern businesses. Rory believes that too many companies are following the false goal of finding the perfect measurement of spending to outcome. This can led to companies obsessing over what can be measured and underinvesting on the things that really matter but are hard to quantify, this can include fundamental targets such as customer loyalty and repeat purchasing. A further flaw in this way of thinking is that all data that leads these decisions comes from the past, which means there is a limit on what big data can tell you about future spending. Listen to the full episode here - https://g2ul0.app.link/DRKcci1xICb Watch the Episodes On YouTube - https://www.youtube.com/c/%20TheDiaryOfACEO/videos Rory: https://twitter.com/rorysutherland?ref_src=twsrc%5Egoogle%7Ctwcamp%5Eserp%7Ctwgr%5Eauthor Learn more about your ad choices. Visit megaphone.fm/adchoices

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Most Replayed Moment: Calories In, Calories Out Is A Myth! Why Most Diets Fail - Dr. Jason Fung

Most Replayed Moment: Calories In, Calories Out Is A Myth! Why Most Diets Fail - Dr. Jason Fung

Dr. Jason Fung is a leading Canadian nephrologist and expert in intermittent fasting and metabolic health. Known for his pioneering work on obesity, type 2 diabetes, and fasting-based interventions, h...

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Kamala Harris: America Is At Breaking Point & I'm Deeply Concerned About The State Of The Country!

Kamala Harris: America Is At Breaking Point & I'm Deeply Concerned About The State Of The Country!

Vice-President Kamala Harris breaks silence on the real cost of Trump winning, Biden’s shocking debate day call, why skipping Joe Rogan was a big mistake, election loss lessons, and…will she run again...

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Longevity Debate: The Truth About Weight Loss, Muscle, and Creatine!

Longevity Debate: The Truth About Weight Loss, Muscle, and Creatine!

The 4 leading women’s health experts reveal what EVERY woman must know about perimenopause workouts, lifting weights, cycle syncing, perimenopause training, and VO2 max! This 2nd section of the femal...

27 Loka 20252h 36min

Most Replayed Moment: Why Does Commitment Feel So Scary? How to Build a Strong, Lasting Relationship

Most Replayed Moment: Why Does Commitment Feel So Scary? How to Build a Strong, Lasting Relationship

Paul C. Brunson is a renowned relationship expert, matchmaker, and author, known for his insightful approach to modern relationships. With years of experience helping people build lasting partnerships...

24 Loka 202535min

Oz Pearlman (Mentalist): This Small Mistake Makes People Dislike You! They Do This, They’re Lying!

Oz Pearlman (Mentalist): This Small Mistake Makes People Dislike You! They Do This, They’re Lying!

Oz Pearlman, the world No.1 magician, exposes how to read people, build trust, and win attention. From Wall Street to the world stage, he shares secret tricks for mindset shifts and memory hacks.   ...

23 Loka 20251h 19min

Jürgen Klopp: Would You Go Back To Manage LFC...? The Real Reason I Fell In Love With Liverpool!

Jürgen Klopp: Would You Go Back To Manage LFC...? The Real Reason I Fell In Love With Liverpool!

Liverpool FC legend Jürgen Klopp reveals the TRUTH about the Man United offer, Arne Slot, and Michael Edwards, revealing how leadership, success, failure, and fatherhood defined his football legacy, a...

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Most Replayed Moment: Are Your Household And Beauty Products Secretly Toxic? Dr Yvonne Burkart

Most Replayed Moment: Are Your Household And Beauty Products Secretly Toxic? Dr Yvonne Burkart

Identifying toxins in our home is a strong step towards protecting our long-term health. So what are the culprits? How safe are our candles, deodorants, incense? Dr Yvonne Burkart is an environme...

17 Loka 202524min

Women's Fertility & Lifestyle Debate: Dangers Of Not Having A Period! Fasting Can Backfire For Women

Women's Fertility & Lifestyle Debate: Dangers Of Not Having A Period! Fasting Can Backfire For Women

The 4 leading powerhouses in women’s health break down urgent topics facing women today: irregular periods, PCOS, endometriosis, perimenopause, and the best diet for hormonal balance. Part 1 of this...

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