#200: 10 Online Marketers Share Their Zig Stories

It’s the 200th episode! Cue the confetti and champagne! If you have been listening to me since I first aired in 2013, THANK YOU! It’s been 5 AMAZING years and I couldn’t have done it without you! To celebrate, I have asked some of my closest friends and peers to share quick pieces about something I’ve been thinking about a lot lately… How do you zig when others are zagging? How do you “go against the grain”? When do you take a risk and change things up? And I couldn’t think of anyone better to tackle this topic than my small group of much-cherished and loved peers. I hope you enjoy listening to these as much as I have. Get ready to make some zigs happen for your own business! If you’re wondering if it’s a right time to “zig” for your business, listen up to my four scenarios to help you decide. Want a personalized message from me on instagram? And if you want that new “outtake” of me sharing my personal story of zigging, make sure to 1) take a screenshot of this episode 2) post it on Instagram (feed or stories) and use #200withamy and tag me when you post it. Then I’ll slide into your DM with a link to this clip! That’s right, I will personally DM you... Here’s a sneak peek of each of my amazing group of peers: Jasmine Star gives us the inside scoop into how she invested a year of heart, soul and money into a launch that got her … an underwhelming amount of students. But then she decided to “knock on some digital doors” ... [12:50] Ray Edwards shares the personal touch he provided for each person who bought one of his high-end programs. [18:25] Pat Flynn starts off with a life-changing story from his childhood, then talks about how giving away a study guide for free became the launching-off point for Smart Passive Income. [20:03] Diane Sanfilippo on why you need to be focused on creating paid content and programs. [26:30] Julie Solomon offers up her own version of “Pitch Perfect” and how she took the initiative to start monetizing her blog. [32:01] Tarzan Kay shares how she broke ALL the rules of launches, and executed a simple (no stress!) promotion that netted her five figures. [39:59] James Wedmore gives us multiple examples of zigging, and asks a series of questions to help you come up with your own different “out of the box” ideas. [45:36] Russell Brunson talks about how one T-shirt helped to reduce his ClickFunnels churn by 23 percent (!)—and build a powerful community in the process. [51:03] Rick Mulready walks his own talk and tries his hand at Facebook Messenger for feedback about this podcast. The results may surprise you—because they surprised him! [56:51] Jenna Kutcher gets real (as always) and tells you why she decided to go completely transparent with her messaging. [1:01:18] Links to learn more about my special group of friends: Jasmine Star: www.jasminestar.com/ Ray Edwards: www.rayedwards.com/welcome/ Pat Flynn: https: www.smartpassiveincome.com/ Diane Sanfilippo: www.balancedbites.com/ Julie Solomon: www.juliesolomon.net/ Tarzan Kay: https://tarzankay.com/ James Wedmore: www.jameswedmoretraining.com/ Russell Bruson: www.russellbrunson.com/hi Rick Mulready: www.rickmulready.com Jenna Kutcher: www.jennakutcher.com/