Both Sides of the Story - Shopify merchant and Influencer - Alexandra Jimenez

Another episode of highlights from the Social Media Influencer Summit makes this episode of Winning With Shopify jam-packed full of knowledge from our friend of the show, Alexandra Jimenez. She joins us again this year to talk about both sides of the story, being a social media influencer and owning a Shopify store as a merchant.

Alexandra Jimenez is the editor-in-chief of Travel Fashion Girl, where she teaches an audience of 900,000+ monthly readers to pack in a light, stylish, and efficient way. After quitting her corporate job in 2008, she spent almost a decade on the road all while traveling carry-on only.

She now has a new travel brand called Compass Rose Travel Accessories that is quickly making its way up the best-selling list on Amazon.

So Alex is going to give you lots of great advice in this session. These are just the highlights of the interview. Please go and listen to the full thing over at www.winningwithshopify.com/summit. It's 100% free to sign up. You get access for three days and you get to listen to Alex's full interview and her interview from last year, which is still completely relevant.

There are 30 other interviews you can listen to as well. So it is crammed full of great information. If you're still wondering whether to get into influencer marketing or if you've tried it and you haven't succeeded yet, then I’ve created this summit for you. This summit has been put together for anyone who wants to understand influencer marketing. Check it out for free today!

Questions I covered:

• Asking Alex about her journey in detail and how she started out as an influencer.
• Does she promote anything unless she truly believes in it?
• What is Alex doing now? Coming into 2020, what is she doing now when it comes to influencer marketing and how she presents herself?
• How she makes money with particular strategies.
• Asking her what she does when she receives products that I she does and doesn’t love, and whether or not she stays away from unrelated products altogether.
• Does she do any traditional advertising?

Topics:

• Building a relationship when working with influencers is important. This can happen smoothly when you find an influencer in your niche. Relationship building comes easily when you have a common ground.
• A social influencer can best build loyalty from fans that appreciate your content. As an influencer, it is important you find common ground that meets the needs of your audience. This will make your audience more drawn to you.

Quotes:

• “We talk about how much money we get paid for things. And I was really surprised to find out how many people, Instagramers, and bloggers don't charge for a lot of stuff…So go to your biggest unicorn of a person and reach out and say, “Hey, what are your ad rates?”. So that you know the top of the line… and then you can work back from there based on somebody's audience who's your second and third choice [to] you know your 34th and whatnot.’
• “Majority of my traffic is coming from Google or it's coming from Pinterest. With regards to the influencers that I would then want to choose to work with, I actually wouldn't, I really haven't worked prioritize Instagram because personally as an influencer, I don't see any ROI when I promote products on my, on my Instagram, so I can see what's selling and what's not selling.”

Resources:

travelfashiongirl.com
pinterest.com/travlfashngirl
instagram.com/travelfashiongirl


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