106 Boutiques & Technology

This week, on the Fitness + Technology podcast, host Bryan O'Rourke welcomes back friend and advocate, Emma Barry. The two revisit Emma's views on the boutique studio space as she and Bryan discuss digital and technology ahead of their upcoming webinar series.

Emma has lead key senior roles including Director of Group Fitness for Equinox and as a founder for group fitness exercise for Les Mills International. Emma is currently the Chief Creative Soul at Good Soul Hunting which helps health and fitness brands recruit top executive talent. As an author, speaker, and advisor, Emma is considered one of the leading thinkers in the personal betterment sector.

If you are interested in registering for the upcoming webinar with Bryan and Emma on Tuesday, October 20th, you can do so here: https://egym.zoom.us/webinar/register/4016020963874/WN_YLAyoIGfSyqODmZKEyNzbA

One Powerful Quote:
7:28: "We sit on believe systems. We sit on behaviors… it's the small things that give the big change. It's not the big change that I want tomorrow because you fail at that… it's behavioral change and it's when you need it at the dosage that you need it. And in fact, the most effective behavioral change is when you barely discern it."

4-10 Bullet Points (w/ timestamps) - Highlighting key topics discussed:
3:19: Bryan reflects with Emma on the unexpected transformation in the boutique industry, and Emma elaborates on why gamification has become so prominent through hyper personalized data points.

6:07: Bryan and Emma articulate on what behavioral modification drivers are and what that means to users.

8:27: Bryan asks Emma her thoughts on omnichannel content distribution as a means of forced adoption and what she thinks users are demanding.

11:46: Bryan inquires with Emma about the division in apps that deliver value to users. They agree that these tools have become a convenient, integrated experience and a crucial part for business strategy.

17:27: Emma shares what are automated functionalities in boutique studios.

21:12: Bryan and Emma discuss why legacy brands are at a disadvantage to their competitors with digital transformation.

25:13: Emma elaborates on strength training as a micro segment in the boutique studio marketplace.

31:35: Bryan wraps up the podcast by asking Emma how she discerns defining the space by generation.

Bullet List of Resources:
Building a Badass Boutique - Your 10-Touch Journey to Designing a Fitness Studio that Rocks: https://amzn.to/2Ss9XIl

Building a Badass Boutique Masterclass: https://www.buildingabadassboutique.com/

Use code BADASS for 75% off

Good Soul Hunting: https://www.goodsoulhunting.com

Scott Galloway's Google Is God, Apple Is Sex, Facebook Is Love, And Amazon Is Death?: https://www.forbes.com/sites/johnkoetsier/2017/05/10/galloway-google-is-god-apple-is-sex-facebook-is-love-and-amazon-is-death/#79007fcd282b

Guest Contact Information:
http://emmabarry.com

https://www.linkedin.com/in/emma-barry-51ba6a3/

https://www.facebook.com/emma.barry.33

https://twitter.com/emzboobarry

https://www.bryankorourke.com/

https://www.linkedin.com/in/bryankorourke/

http://www.fittechcouncil.org/

https://www.youtube.com/user/bko61163