Fitness + Technology23 Syys 2022

Marketing & Scaling To Profitability With George Liu

This week, on the Fitness + Technology podcast, host Bryan O'Rourke welcomes George Liu to the show. George is the Founder & CEO of Gym Pillars, a performance based agency that uses a pay-per-performance model to help small gyms scale profitably. As an avid listener to the podcast, George joins Bryan to share his story and the lessons he's learned in marketing and helping gym owners scale to profitability.

Learn more about FitNation 2022 Edition: https://fitnation.co

Learn more about Club Industry's Executive Summit: https://www.clubindustryshow.com

One Powerful Quote:

10:51: "What I learned in the process as far as best practice was that often times marketing and sales is really just being human and caring about the other person that you are connecting with."

4-10 Bullet Points (w/ timestamps) - Highlighting key topics discussed:

3:21: Bryan opens the show by asking George about his background.

6:31: George shares about starting his firm, Gym Pillars.

10:43: Bryan inquires with George what he learned from selling and marketing in the gym space.

13:55: Bryan and George talk about opportunities and challenges in marketing for gyms right now.

19:34: Bryan asks George about Gym Pillars and its business model.

25:23: Bryan and George talk about decoupling conversations of marketing from real business model profitability and operations.

29:26: Bryan and George talk about positioning your brand and adding value.

35:16: Bryan asks George to share about marketing, the key things to start, and think about.

43:29: Bryan wraps up the show with George sharing his final pearls of wisdom.

Bullet List of Resources:

https://www.linkedin.com/in/georgel1022/

https://www.willtocommit.com/

https://www.presskitnow.com/georgeliu

Guest Contact Information:

https://www.linkedin.com/in/georgel1022/

https://www.bryankorourke.com/

https://www.linkedin.com/in/bryankorourke/

http://www.fittechcouncil.org/

https://www.youtube.com/user/bko61163

Tämä jakso on lisätty Podme-palveluun avoimen RSS-syötteen kautta eikä se ole Podmen omaa tuotantoa. Siksi jakso saattaa sisältää mainontaa.

Jaksot(212)

Affirmation vs. Information: Rethinking Fitness Leadership With Chris Stevenson

In this episode of the Fitness + Technology Podcast, Bryan O'Rourke welcomes back Chris Stevenson to the show. Chris is the Founder of The Empower Group, a consulting firm that helps health clubs, stu...

14 Heinä 28min

AI, Longevity, & Business Solutions: LIVE From Beyond Activ Europe With Vincenzo Lardinelli

In this episode of the Fitness + Technology Podcast, Bryan O'Rourke joins Vincenzo Lardinelli live from Beyond Activ Europe in Madrid. Vincenzo is the founder and CEO of FLITFIT, a live and on-demand ...

29 Kesä 10min

The Business Of Fitness: Building What Lasts With Yves Preissler

In this episode of the Fitness + Technology Podcast, Bryan O'Rourke welcomes Yves Preissler to the show. Yves is the Founder and CEO of YP Business Consulting, a globally active, privately owned advis...

21 Kesä 27min

A Respectful Disagreement on AI & Its Hype Cycle — LIVE from FIBO 2026 With Bryan O'Rourke, Pablo Viñaspre, & Marcin Obel

In this episode of the Fitness + Technology Podcast, Bryan O'Rourke shares his panel discussion from FIBO's Future Forum, "A Respectful Disagreement on AI & Its Hype Cycle." Moderated by Hans Muench, ...

12 Touko 48min

Reimagining In-Club Experiences Through Technology With Tracey Spain Estes

In this episode of the Fitness + Technology Podcast, Bryan O'Rourke sits down with Tracey Spain Estes, Senior Account Manager at LG Electronics. Tracey brings more than 20 years of experience in the h...

5 Touko 25min

Inside FIBO: The World's Largest Health, Fitness, & Wellness Exhibition With Florian Brauer

In this episode of the Fitness + Technology Podcast, Bryan O'Rourke sits down with Florian Brauer, Senior Global Brand Manager for FIBO—the world's largest exhibition platform for health, fitness, and...

7 Huhti 19min

Cutting Through The AI Hype Cycle In Fitness With Chris Sullivan

In this episode of the Fitness + Technology Podcast, Bryan O'Rourke sits down with Chris Sullivan, recently CIO of Self Esteem Brands and now Lead Principal Advisor at Brillect. Together, they explore...

2 Huhti 28min

Gamification That Pays: Inside the Referral + Loyalty Tactics Fueling Growth LIVE From HFA Show 2026

In this episode of the Fitness + Technology Podcast, Bryan O'Rourke presents "Gamification That Pays: Inside the Referral + Loyalty Tactics Fueling Growth," a panel discussion recorded live at the HFA...

24 Maalis 41min