Billboard Boys: The Greatest Radio Contest of All Time
99% Invisible19 Syys 2018

Billboard Boys: The Greatest Radio Contest of All Time

The year was 1982, and in the small city of Allentown on the eastern edge of Pennsylvania sat an AM radio station called WSAN. For years, it had broadcast country music to the surrounding Lehigh Valley -- an area known for malls, manufacturing and Mack Trucks.

WSAN was about to undergo a complete identity change, from a country station and to a "nostalgia" station -- meaning Big Band, and soft hits from the 1950’s. They wanted a gimmick to hook new listeners, so WSAN decided to launch a good old-fashioned endurance contest, reminiscent of the pole sitting stunts or dance marathons popular in the 1920’s. They secured a local sponsor, Love Homes, to donate a prize: a single-wide modular home worth $18,000.

It seemed like a simple marketing strategy, but WSAN had grossly underestimated just how much people would endure for a little economic security.

Billboard Boys: The Greatest Radio Contest of All Time

Subscribe to SiriusXM Podcasts+ to listen to new episodes of 99% Invisible ad-free and a whole week early.

Start a free trial now on Apple Podcasts or by visiting siriusxm.com/podcastsplus.


Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Jaksot(754)

Suosittua kategoriassa Liike-elämä ja talous

sijotuskasti
psykopodiaa-podcast
mimmit-sijoittaa
rss-rahapodi
herrasmieshakkerit
rss-rahamania
lakicast
pomojen-suusta
kasvun-kipuja
leadcast
rss-bisnesta-bebeja
rss-seuraava-potilas
taloudellinen-mielenrauha
ostan-asuntoja-podcast
rss-lahtijat
inderespodi
sijoituskaverit
sijoituspodi
rss-turvacast
rss-ainin-sekatoimisto