Crazy Marketing Lesson We Learned From Expedia

Crazy Marketing Lesson We Learned From Expedia

In this episode, Neil Patel shares a crazy marketing lesson they learned from Expedia. The surprising finding was that when Expedia adopted an omnichannel approach, integrating multiple channels like SEO, television ads, and radio ads, the ROI per channel increased by approximately 10%. This approach was especially effective for smaller brands, leading to significant lifts in their ROIs across all channels. TIME-STAMPED SHOW NOTES: [00:00] Expedia, where an omnichannel approach led to a 10% increase in ROI per channel. [00:39] Expedia conducted an experiment leading to improved results [01:41] Omnichannel marketing had a greater impact on smaller brands, with increased ROI [03:04] Examples of other companies, adopting omnichannel strategies are discussed [04:13] Importance of being open to new marketing approaches to achieve better marketing efficiency and ROI. [05:04] That’s it for today! Don’t forget to rate, review, and subscribe! Go to https://www.marketingschool.io to learn more! Links Mentioned in Today’s Episode: Don’t forget to help us grow by subscribing and liking on YouTube! Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review. Connect with Us: Single Grain << Eric’s ad agency NP Digital << Neil’s ad agency Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

Jaksot(3245)

Humans Are No Longer The Moat

Humans Are No Longer The Moat

Neil and Eric debate whether AI will replace talent or simply amplify it, reacting to claims that AI-first hiring will build lean $100M companies. They break down AI hiring strategy, AI talent vs expe...

18 Helmi 19min

4 Types of Workers Right Now

4 Types of Workers Right Now

Neil and Eric break down the viral AI 2x2 chart: dead weight, slop cannons, steady hands, and turbo brains. They explain why AI amplifies judgment, how most marketers misuse AI for content and outreac...

17 Helmi 19min

How OpenClaw Creates 100k view X Articles

How OpenClaw Creates 100k view X Articles

This episode of Marketing School with Neil and Eric breaks down how OpenAI-powered tools are driving 100,000+ X views, booking meetings, and reshaping enterprise marketing strategy. Neil and Eric deba...

16 Helmi 20min

The Luxury Era of The Creator Economy Has Arrived

The Luxury Era of The Creator Economy Has Arrived

Neil and Eric break down how TBPN scaled to $10M+ in podcast revenue with $300+ CPMs, 20 ads per episode, and high-value B2B sponsors, proving niche audiences can outperform massive reach. They debate...

12 Helmi 20min

Where SEO Products Are Going

Where SEO Products Are Going

In this episode, Neil and Eric break down where SEO products are headed as AI automation accelerates, from on-page fixes and content creation to promotion, links, and social distribution. They explain...

11 Helmi 23min

The AI Prompt That Writes $100k Sales And Email Copy For You

The AI Prompt That Writes $100k Sales And Email Copy For You

For fast, affordable business insurance as low as $29/mo, go to http://nextinsurance.com/ms In this episode, hosts Neil and Eric break down how AI is changing copywriting, marketing, and hiring stan...

10 Helmi 21min

10 Business Moats That Actually Protect Your Marketing

10 Business Moats That Actually Protect Your Marketing

In this episode, hosts Neil and Eric break down 10 proven business moats that protect your marketing and drive long term growth. From switching costs and brand power to community, distribution, talent...

9 Helmi 19min

The K-Shaped Future of Work

The K-Shaped Future of Work

In this episode, hosts Neil and Eric break down the K-shaped future of software engineering, marketing, and white-collar work in the age of AI. They explain why senior talent is winning while junior r...

5 Helmi 20min

Suosittua kategoriassa Liike-elämä ja talous

sijotuskasti
mimmit-sijoittaa
psykopodiaa-podcast
rss-rahapodi
ostan-asuntoja-podcast
rss-rahamania
juristipodi
taloudellinen-mielenrauha
rss-sami-miettinen-neuvottelija
pomojen-suusta
rss-seuraava-potilas
leadcast
yrittaja
rss-startup-ministerio
rss-paasipodi
rss-draivi
rss-rikasta-elamaa
rss-markkinointitrippi
rss-bisnespaiva
rss-set-for-life-sijoita-ja-vaurastu