The Foundr Podcast with Nathan Chan22 Joulu 2023

491: Build Better Ads Using AI with Nick Schakelford of Structured Social

Listener favorite Nick Shackelford returns to the podcast to share the current state of paid ads and how to incorporate AI in building them. Shackelford is the co-founder and managing partner at Structured Social, co-founder of Brez, and co-founder of Constant Creative. He’s spent the last ten years immersed in the performance marketing world. After working with legacy brands Pepsico and Apple, he quickly found his groove, going direct consumer with viral products like Fidget Spinners and Magnetic Eyelashes. Listen to Nick and Nathan discuss: Nick’s origin story as a professional goalkeeper Why Nick’s How to Run Facebook Ads course stands the test of time How Nick is walking the walk with his CDB beverage company, Brez The state of paid advertising How Nick uses AI for his clients and business The four core areas of AI implementation Using Canva and ChatGPT’s integration What’s looming in 2024 for advertising The challenges of transitioning from click to brick How AI can help with customer service And more AI tools for ad creation… *This interview was part of the Foundr Ecomm-AI Summit that took place October 23 - 25, 2023. Who do you want to see next on the podcast? Comment and let us know! And don't forget to leave us a 5-star review if you loved this episode. Wait, there's more… If you enjoy the Foundr podcast, check out our free trainings. Get exclusive, actionable advice from some of the world's best entrepreneurs. Speak with our friendly course experts to get clarity on the next steps for your idea, business or career. You will get tailored insights from results achieved by our proven practitioners as well as thousands of students. Book a call now... For more Foundr content, follow us on your favorite platform: Foundr.com Instagram YouTube Facebook Twitter LinkedIn Magazine

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674: From $800 to $250M Selling Women's Fashion | Demi Marchese

Demi Marchese started with $800, no investors, and no fashion background—just a clothing rack in the back of her car and 30 sororities to pitch in 30 days. She made $40,000 in her first month dressi...

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673: (Solo) Your Next Team Member Might Not Be Human

Most founders are still thinking about AI as a faster way to do their work. But that is not what is happening anymore. AI agents do not help you do the task. They do the task for you. And if you have ...

15 Kesä 8min

672: From Broke College Student to $20M Brand in 10,000 Stores | ESW Beauty

While every brand was raising prices during inflation, Elina Wang cut hers—and nearly tripled revenue. The co-founder of ESW Beauty turned a juice bar epiphany and a $25,000 bank loan into a $20 milli...

11 Kesä 40min

671: Tori Quit The Barber Shop, Built a Brand In Her Spare Room, and Hit $1M In Under 2 Years

Tori Gill was still cutting hair on weekends when she sold her first 20,000 sunscreens. A former hairdresser with two kids, no e-commerce background, and a product that took two years to develop, she ...

10 Kesä 44min

670: (Solo) Why Great Products Lose to Better Offers - and How to Fix Yours

I see it every single time. Great product. Solid branding. Ads running. And yet it won't scale. Conversions are flat, the economics don't work, and the founder is convinced it's the creative or the fu...

8 Kesä 8min

669: They Built a Luxury Beauty Brand in Year One — With a Team of Two | Brunel

A Victoria's Secret Angel and a Goldman Sachs investor built one of the most talked-about luxury body care launches in recent memory without raising a cent or paying a single influencer. Jasmine Too...

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668: (Solo) The One Marketing Concept Behind the Fastest Growing DTC Brands Right Now

Most founders think their product is different. But if your marketing sounds like everyone else's — better ingredients, better results, better formula — your customer hears nothing. Because when every...

1 Kesä 9min

667: He Built a $300M Men's Grooming Brand in JUST Three Years | MANSCAPED

Paul Tran started Manscaped with $50,000, a bloody problem nobody was talking about, and a category that didn't exist. The company hit $300 million in revenue in just 36 months, eventually turned down...

28 Touko 48min