301 | What's Driving the Growth of Marketing Technology? w/Scott Brinker

301 | What's Driving the Growth of Marketing Technology? w/Scott Brinker

There's one thing that is for certain in the marketing technology industry - change.

Rather than slowing down, several big changes are accelerating across the industry but what is driving this change? Will it slow down or continue to accelerate?

Scott Brinker, the editor of chiefmartec.com and VP of Platform Ecosystem at HubSpot, joins us on the show this week to explore this change in marketing technology and what trends he's seeing in the MarTech Industry.

All this and plenty of 301 redirect jokes, today on the EDGE!

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EDGE of the Web is brought to you by Site Strategics and they are offering to help you find out your digital marketing ROI. The Digital Marketing ROI Report will examine your existing SEO, content, social media, and PPC to help you discover your TRUE ROI.

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Edge of the Web Radio is brought to you by Site Strategics. Site Strategics is a web design and marketing services company that not only helps business owners look good on the internet but helps ensure you come to the top positions on major search engines. Are you looking for a professional SEO firm? Site Strategics curtails its business to Indianapolis, Indiana -- but also works nationwide and globally. To learn more, visit our website at http://www.sitestrategics.com/ or http://www.edgemedia.studio

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699 | Cognitive Bias in Marketing w/ Garrett Sussman

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Coming back for his second segment of this interview series is Marketing Lead and Demand Generation Manager at iPullRank, Garrett Sussman. We explore the psychology behind consumer intent and assess h...

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698 | News from the EDGE | Week of 7.15.2024

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Welcome back to another episode of news from the EDGE! Erin is out traveling the world, so Mordy and Jacob guide the ship this week! Google AI Overviews take a big hit! Reports show that Overviews hav...

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697 | AI Overview Optimization w/ Garrett Sussman

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696 | News from the EDGE | Week of 7.1.2024

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Welcome back to News from the EDGE! The crew is back together this week as we cover the breaking news in SEO as always. To better combat misinformation, Google will now require that advertisers discl...

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695 | News from the EDGE | Week of 6.24.2024

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Erin has traveled west this week for some much needed summer relaxation. Thankfully Andrew Cock-Starkey stepped in to help Mordy and Jacob deliver the news for this episode. Universal Analytics takes...

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694 | Trusting AI in the SERPs? w/ Mark Williams-Cook & Jack Chambers-Ward

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Mark Williams-Cook & Jack Chambers-Ward are back for their second segment this week as we dive head first into SGE and AI in search. Changes are on the horizon with Search Generative Experience. We we...

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693 | News from the EDGE | Week of 6.17.2024

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Welcome back to the EDGE! Google is accused of sending a $2.3 million check to successfully avoid a jury trial in their antitrust lawsuit. This payment has secured Google a Judges approval on a bench ...

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692 | On the EDGE of Candour | an SEO Podcast Crossover w/ Mark Williams-Cook & Jack Chambers-Ward

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