308 | How to Use Data Analysis for SEO w/JR Oakes

308 | How to Use Data Analysis for SEO w/JR Oakes

JR Oakes is the Senior Director of Technical SEO Research at Adapt Partners and he shares a lot of great information on Twitter and GitHub about how to use Data Analysis for SEO. What is Data Analysis? According to the Office of Research Integrity, Data Analysis is the process of systematically applying statistical and/or logical techniques to describe and illustrate, condense and recap, and evaluate data.

As we all know, there is so much data we have access to as SEOs, but what can you do with it and how do you use it to improve your organic traffic? Let's talk about it in the first part of a two-part series about Machine Learning and SEO.

Also in this episode, we'll talk about what happened with rel=next/prev mixup, AMP is coming to your inbox, YouTube's dominance in mobile traffic, and the growth of e-commerce - all this and more, today on the EDGE!

Sponsor

EDGE of the Web is brought to you by Site Strategics and they are offering to help you find out your digital marketing ROI. The Digital Marketing ROI Report will examine your existing SEO, content, social media, and PPC to help you discover your TRUE ROI.

Visit https://edgeofthewebradio.com/roi/ to get 30% off your comprehensive review of your digital assets!

Edge of the Web Radio is brought to you by Site Strategics. Site Strategics is a web design and marketing services company that not only helps business owners look good on the internet but helps ensure you come to the top positions on major search engines. Are you looking for a professional SEO firm? Site Strategics curtails its business to Indianapolis, Indiana -- but also works nationwide and globally. To learn more, visit our website at http://www.sitestrategics.com/ or http://www.edgemedia.studio

Jaksot(844)

643 | News from the EDGE | Week of 11.20.2023

643 | News from the EDGE | Week of 11.20.2023

Welcome back to News from the EDGE! There's plenty of chaos within OpenAI as CEO Sam Altman is ousted by the board who justifies the decision as 'for the betterment of mankind'. Google adds 'Notes' fe...

22 Marras 202337min

642 | The Future of SEO: AI to SGE | BrightonSEO US |Live From San Diego!

642 | The Future of SEO: AI to SGE | BrightonSEO US |Live From San Diego!

The EDGE of the WEB team ventured across the country to attend the inaugural BrightonSEO U.S conference in beautiful San Diego! This special podcast was filmed LIVE in front of an audience with 5 of t...

20 Marras 20231h 17min

641 | News from the EDGE | Week of 11.13.2023

641 | News from the EDGE | Week of 11.13.2023

Incoming! New Google Review and Helpful Content update on the way, but this may be the last time you're notified beforehand. Moving forward it seems that Google will refrain from announcing future upd...

14 Marras 202342min

640 | Optimizing a Headless CMS w/ Lidia Infante

640 | Optimizing a Headless CMS w/ Lidia Infante

We welcome back Lidia Infante to the show for her second segment this week. Lidia, an SEO consultant for Sanity.io, goes in depth in describing her expertise in Headless CMS, furthermore demystifying ...

3 Marras 202348min

639 | EDGE Flash: Google's Knowledge Vault Opened Up w/ Jason Barnard

639 | EDGE Flash: Google's Knowledge Vault Opened Up w/ Jason Barnard

We have a massive EDGE News Flash here for you folks, as we unpack major changes in the Google Knowledge Graph. Joining the flash is a great friend of the show, author and founder of Kalicube, Jason B...

2 Marras 202332min

638 | News from the EDGE | Week of 10.30.2023

638 | News from the EDGE | Week of 10.30.2023

Looking for a last-minute Halloween costume? We've got you covered with the most glamorous costume around, an undeniable head-turner, a Monday morning SEO. This week, we discuss HubSpot and TikTok joi...

31 Loka 202340min

637 | Decoding User Intent w/ Lidia Infante

637 | Decoding User Intent w/ Lidia Infante

Joining the show this week is Senior SEO Manager at Sanity.io, Lidia Infante. Lidia has nearly 10 years in the industry and extensive experience in PPC, Headless CMS, and SEO. Lidia discusses the dif...

26 Loka 202342min

636 | News from the EDGE | Week of 10.23.2023

636 | News from the EDGE | Week of 10.23.2023

For marketers, the only thing scarier than Halloween is all this AI, as an astounding 70% say they are overwhelmed by Artificial Intelligence development. If you thought these subscriptions were alrea...

24 Loka 202337min

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