358 | Google's Ups and Downs with Greg Finn

358 | Google's Ups and Downs with Greg Finn

Our featured guest this week on the award-winning EDGE of the Web podcast is Greg Finn, Chief Marketing Officer at Cypress North. He has been involved with the digital marketing industry for over 12 years now and is a certified Google Adwords partner. We turned to Greg to provide us insight to overcome the challenges working with Google. If you are in the digital marketing industry then you know that our relationship with Google is like a rollercoaster with the core algorithm updates and the changes in requirements when it comes to being a part of the Google Partner Program. Tune into episode 358 of EDGE of the Web to deep dive into everything Google!

Key topics discussed during the show:

  • Google Partner Program
    • Certifications
    • Shift in requirements
  • Issues inside of Google Ad matching
  • Podcasting with Search Engine Journal

Jaksot(844)

659 | News from the EDGE | Week of 2.5.2024

659 | News from the EDGE | Week of 2.5.2024

Hot off the dumping of Bard, Erin, Mordy, and Jacob jump into all the changes happening within Google this week. That's right… Bard is no more, as Google announces relaunch of chat based AI tool adopt...

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658 | Content at Scale Using Artificial Intelligence w/ Julia McCoy

658 | Content at Scale Using Artificial Intelligence w/ Julia McCoy

Welcome founder of Content Hacker and president of Content at Scale, AI specialist Julia McCoy, who is back for her second segment this week to understand the evolving landscape of AI content. Julia e...

1 Helmi 202446min

657 | News from the EDGE | Week of 1.29.2024

657 | News from the EDGE | Week of 1.29.2024

SGE in Timeout When will SGE actually come to life on the SERP? It seems the answer is not any time soon, as Google is letting Microsoft and others take the lead in creating a generative experience wh...

31 Tammi 202443min

656 | Artificial Intelligence Optimization (AIO) w/ Julia McCoy

656 | Artificial Intelligence Optimization (AIO) w/ Julia McCoy

Joining the EDGE this week is the founder of Content Hacker and president of Content at Scale, AI specialist Julia McCoy. Julia has been building her $5 million brand since the age of 19 while being n...

25 Tammi 202443min

655 | News from the EDGE | Week of 1.22.2024

655 | News from the EDGE | Week of 1.22.2024

Welcome back to News from the EDGE! Study shows that many top SEOs are concerned about the current state of Google in response to the poor quality, spam-dense SERP as of late. In no effort to solve t...

23 Tammi 202443min

654 | Breaking Through the SEO Ceiling w/ Todd Friesen

654 | Breaking Through the SEO Ceiling w/ Todd Friesen

Overcoming the SGE Title Wave Welcome back, Former Director of SEO and Digital Strategy at Salesforce and Head of Digital Experience and SEO at Vimeo, Todd Friesen, for his second segment of this inte...

18 Tammi 202450min

653 | News from the EDGE | Week of 1.15.2024

653 | News from the EDGE | Week of 1.15.2024

A new transition king has been crowned this week as Erin takes the throne. Shh… don't tell Mordy! After a quick week off the team is back in action with some compelling news this week. Don't be foole...

16 Tammi 202440min

652 | Building SEO For Long-Term Growth w/ Todd Friesen

652 | Building SEO For Long-Term Growth w/ Todd Friesen

Former Director of SEO and Digital Strategy at Salesforce and Head of Digital Experience and SEO at Vimeo, Todd Friesen joins the EDGE this week to discuss his approach to building an SEO foundation. ...

12 Tammi 202441min

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