383 | News from the EDGE | Week of 1.04.2021

383 | News from the EDGE | Week of 1.04.2021

Welcome to 2021!
Here's what we covered this week:

[00:03:44] Legal Action Against TikTok for Underage Data Violations
While TikTok has managed to avoid being banned and continues to grow, a new legal challenge is coming in the UK for how it handles personal data for underage users. Will TikTok continue to squeak by?
By Andrew Hutchinson

[00:10:14] Does Google's John Mueller Ever Take a Break?
John Mueller, Webmaster Trends Analyst at Google, was online engaging the webmaster community on both New Year's Eve and New Year's Day. But his holiday engagements have become a tradition.
By Barry Schwartz

[00:15:36] Is BERT Biased? When Training Data Bakes in Bias
Like machine learning algorithms, a language model like BERT has to be trained using training data, and if the data is biased, then the way the model operates may be biased as well, with real consequences.
By George Nguyen

Jaksot(843)

10 Commandments of Content Marketing – Show 147

10 Commandments of Content Marketing – Show 147

The Industry's Favorite SEO Podcast #EDGETALK : Google's Local Snack Pack Shake Up Marketers often confuse content marketing with engagement. Just because you get someone's attention doesn't mean your audience actually cares. You spend all of this time following the work of others, listening to experts who preach soundbites and […] The post 10 Commandments of Content Marketing – Show 147 appeared first on Digital Marketing Podcast | SEO Podcast | Edge of the Web.

15 Syys 201545min

Interactive Content – The Future of Content Marketing – Show 146

Interactive Content – The Future of Content Marketing – Show 146

The Industry's Favorite SEO Podcast #EDGETALK : Google's Local Snack Pack Shake Up Okay, you're blogging, you finally decided that it had to happen, or maybe you started doing it last year and you're getting some steam going. I bet you're doing more content than you were back then, and […] The post Interactive Content – The Future of Content Marketing – Show 146 appeared first on Digital Marketing Podcast | SEO Podcast | Edge of the Web.

1 Syys 201545min

Google's Local Snack Pack Shake Up – Show 145

Google's Local Snack Pack Shake Up – Show 145

The Industry's Favorite SEO Podcast #EDGETALK : Google's Local Snack Pack Shake Up Local SEO has seen the biggest shake-up since Google launched their first local algorithm, Pigeon, just over a year ago. We've lost the 7 packs ladies and gentlemen! They aren't there anymore. Did you hear that? That […] The post Google's Local Snack Pack Shake Up – Show 145 appeared first on Digital Marketing Podcast | SEO Podcast | Edge of the Web.

25 Elo 201545min

SEO Spam and Good SEOs – Show 144

SEO Spam and Good SEOs – Show 144

The Industry's Favorite SEO Podcast #EDGETALK : Interviewing Chris Reed About Sparks Talk It's no secret there are some bad SEO eggs out there using spammy tactics. In fact, we get unsolicited emails every few days to remind us of this. "I visited your website and noticed that you are […] The post SEO Spam and Good SEOs – Show 144 appeared first on Digital Marketing Podcast | SEO Podcast | Edge of the Web.

18 Elo 201545min

Interview With Chris Reed of Sparks Talk – Show 143

Interview With Chris Reed of Sparks Talk – Show 143

The Industry's Favorite SEO Podcast #EDGETALK : Interviewing Chris Reed About Sparks Talk Today we're going to have some fun. There's a growing meeting place that is taking root; it brings new ways of thinking in the areas of personal & business development, marketing, technology, motivation, and inspiration. We've got […] The post Interview With Chris Reed of Sparks Talk – Show 143 appeared first on Digital Marketing Podcast | SEO Podcast | Edge of the Web.

11 Elo 201545min

Essential Metrics – Call Tracking – Show 142

Essential Metrics – Call Tracking – Show 142

The Industry's Favorite SEO Podcast #EDGETALK : An Introduction to Call Tracking Your sales prospects signal you in so many ways and come from so many places. Some directly type in your website, others might have seen some print collateral or traditional advertising. Others could have seen a TV ad […] The post Essential Metrics – Call Tracking – Show 142 appeared first on Digital Marketing Podcast | SEO Podcast | Edge of the Web.

4 Elo 201545min

When Reputation Management Hurts SEO- Show 141

When Reputation Management Hurts SEO- Show 141

The Industry's Favorite SEO Podcast #EDGETALK : Top 5 Issues Wrecking Local SEO Reputation Management – anyone heard of this? Well, if you haven't heard of the phrase, you certainly understand the need for it as a business or consumer. If you have a business and have a poor online […] The post When Reputation Management Hurts SEO- Show 141 appeared first on Digital Marketing Podcast | SEO Podcast | Edge of the Web.

22 Heinä 201545min

The Secret Sauce Behind Local SEO – Show 140

The Secret Sauce Behind Local SEO – Show 140

The Industry's Favorite SEO Podcast #EDGETALK : Data Claiming For Local SEO Earning higher placement within Google search engine results can be an exhausting endeavor for many local businesses that serve a specific area or region. A business can dominate search results with a well-planned out strategy. We've got the […] The post The Secret Sauce Behind Local SEO – Show 140 appeared first on Digital Marketing Podcast | SEO Podcast | Edge of the Web.

14 Heinä 201545min

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