437 | News from the EDGE | Week of 7.26.2021

Both Apple and Google are Mapping Social Distancing Performance Without a vaccine, the best weapon to battle the novel coronavirus and COVID-19 is social distancing. So how well are we doing? Google a...

17 Huhti 202020min

Change is the name of the game in digital marketing, and while many times the changes can be good, sometimes they're not. Change has been especially rapid during the pandemic, and that includes PPC an...

16 Huhti 202051min

The Economic Slowdown Hits Yelp Hard The coronavirus pandemic's economic impact has forced Yelp to lay off 1,000 of its workers and furlough another 1,100. Yelp is all about local business reviews, wh...

14 Huhti 202023min

Nearly 17 million have filed for unemployment in the past three weeks. The economy has come to an abrupt hard stop. What should digital marketing professionals focus on during an unprecedented crisis ...

13 Huhti 20201h 3min

Finally, New Smart Speaker Integrations for Google Podcasts Compared to other podcast platforms out there, Google has been behind the curve on podcast integrations, but is finally catching up with que...

25 Maalis 202021min

Too many companies have SEM strategies entirely focused on keywords or what's "most likely to convert" according to Google, as opposed to what makes the most sense to the real customers on the other s...

25 Maalis 20201h 3min

Need Support for Google Ads or Google My Business? Be Prepared to Wait You'd think much of digital marketing wouldn't really be affected by the COVID-19 pandemic, but you'd be wrong. Google has said u...

18 Maalis 202019min

A lot of companies are responding to the health concerns happening worldwide by sending employees home to work remotely. The digital marketing industry is lucky that a lot of work can be done via comp...

17 Maalis 20201h 1min