EDGE of the Web - The Best SEO Podcast for Today's Digital Marketer19 Tammi 2022

473 | The State of Paid Media Advertising w Joe Martinez and Michelle Morgan

Joe Martinez and Michelle Morgan of Paid Media Pros join the EDGE team IN STUDIO! They have so much information to share with our listeners when it comes down to changes in privacy and how it affects digital marketing. We went everywhere. Have a look at the time stamps…..can't contain it all in one description. This is where we have to go as digital marketers this year and into the future.

[00:06:12] Marketing in college and foundational education, not tactics.

[00:09:46] Foundational Understanding: Knowing the New Media Audience

[00:10:51] Don't pick tactics that are measurable all the time: adapting to the lack of tracking

[00:11:26] The Interview Series Title Sponsor: Site Strategics

[00:14:54] Privacy in digital marketing: what you need to know

[00:17:10] Google's first major step in privacy: Google's FLoC

[00:19:17] What are marketers facing with privacy challenges in 2022

[00:22:23] Our lawmakers have no idea: we need a panel of digital marketing representatives.

[00:23:58] Going to the target audience, not just the big platforms

[00:24:22] Sponsor for EDGE of the Web: Wix

[00:25:26] What are first-person cookies?

[00:30:16] Having a good offer is more important than the platforms you're on

[00:32:20] You've got to roll with authenticity first

[00:33:09] The brands that will be nimble will win

[00:35:06] CRMs: Are you keeping your own data

[00:36:26] What about the small audience data set?

[00:40:21] Building an understanding of your audience

[00:42:38] If you're going to win at online marketing, you've missed the window when it was easy.

[00:44:22] When you give away stuff, you're going to build a bigger audience

[00:46:22] What is your differentiator?

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779 | Closing Content Gaps and Tracking AI Traffic w/ Dana DiTomaso

Kicking off 2026, EDGE of the Web welcomes Dana DiTomaso back to break down actionable strategies for content analysis, marketing measurement, and adapting to seismic shifts in digital traffic. Erin a...

30 Tammi 45min

778 | Analytics Workout and Maturity Model Kickstart for 2026 w/ Dana DiTomaso

Start your year with a data-driven mindset as Erin Sparks welcomes analytics expert Dana DiTomaso to the show. This episode dives into the evolving realities of digital marketing measurement in 2026, ...

12 Tammi 41min

777 | AI/SEO News from the EDGE | Week of 12.1.2025

This week's EDGE of the Web dives into the seismic shifts rocking the digital marketing landscape, from Adobe's blockbuster SEMrush acquisition to Google's long-awaited rollout of Search Console Annot...

2 Joulu 20251h 3min

776 | Wil Reynolds: Don't Do F*cking Listicles

Cut the Crap! Here's a special episode with Wil Reynolds from Seer Interactive when we were at BrightonSEO 2025 in San Diego this year. We HAD to grab Wil after his keynote and unpack his thoughts on...

26 Marras 202513min

775 | AI, Authenticity, and SEO with Wil Reynolds

KPIs, Disrupted Is it time to rethink the key performance indicators driving digital marketing and SEO? This episode brings Wil Reynolds onto EDGE of the Web to challenge the old playbook and reveal h...

12 Marras 202535min

774 | Paid Ad News from the EDGE | Week of 10.27.25

Is ChatGPT's new Atlas browser a Google killer? Greg Finn joins the roundtable to unpack shifting search results in Atlas, debate its reliability, and explore where Google, Bing, and browser innovatio...

30 Loka 202550min

773 | Content Strategy and LLMS.txt w/ Carolyn Shelby

AI Eats Your Content Is your website feeding the AI overlords? Or hiding all the good stuff under napkins and toggles? On this week's EDGE of the Web, Erin Sparks sits down with Carolyn Shelby, Princi...

23 Loka 202543min

772 | Unpacking LLMs.txt with Carolyn Shelby

Erin welcomes Carolyn Shelby, the Principal SEO at Yoast and a renowned authority in technical and enterprise SEO. Carolyn brings decades of hands-on experience from her pioneering days in digital mar...

16 Loka 202542min

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