EDGE of the Web - The Best SEO Podcast for Today's Digital Marketer19 Tammi 2022

473 | The State of Paid Media Advertising w Joe Martinez and Michelle Morgan

Joe Martinez and Michelle Morgan of Paid Media Pros join the EDGE team IN STUDIO! They have so much information to share with our listeners when it comes down to changes in privacy and how it affects digital marketing. We went everywhere. Have a look at the time stamps…..can't contain it all in one description. This is where we have to go as digital marketers this year and into the future.

[00:06:12] Marketing in college and foundational education, not tactics.

[00:09:46] Foundational Understanding: Knowing the New Media Audience

[00:10:51] Don't pick tactics that are measurable all the time: adapting to the lack of tracking

[00:11:26] The Interview Series Title Sponsor: Site Strategics

[00:14:54] Privacy in digital marketing: what you need to know

[00:17:10] Google's first major step in privacy: Google's FLoC

[00:19:17] What are marketers facing with privacy challenges in 2022

[00:22:23] Our lawmakers have no idea: we need a panel of digital marketing representatives.

[00:23:58] Going to the target audience, not just the big platforms

[00:24:22] Sponsor for EDGE of the Web: Wix

[00:25:26] What are first-person cookies?

[00:30:16] Having a good offer is more important than the platforms you're on

[00:32:20] You've got to roll with authenticity first

[00:33:09] The brands that will be nimble will win

[00:35:06] CRMs: Are you keeping your own data

[00:36:26] What about the small audience data set?

[00:40:21] Building an understanding of your audience

[00:42:38] If you're going to win at online marketing, you've missed the window when it was easy.

[00:44:22] When you give away stuff, you're going to build a bigger audience

[00:46:22] What is your differentiator?

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763 | Audacious Marketing: Mark Schaefer's Playbook for Breaking the AI Mold

Human vs. Machine Mayhem Marketing maven Mark Schaefer returns to EDGE of the Web, diving headfirst into the audacious art of brand disruption in a world brimming with AI-generated noise. We unpack S...

18 Kesä 202540min

762 | SEO News from the EDGE | Week of 6.2.2025

WordPress hits play after a messy pause, but is it too little, too late for the CMS giant? Meanwhile, Google's AI experiments are changing the rules for email marketing, local search, and desktop Disc...

6 Kesä 202554min

761 | Disrupt or Die: Leveraging Authenticity and Awe w/ Mark Schaefer

Mark Schaefer returns to EDGE of the Web to share his vision of marketing's future in an AI-saturated landscape. With a blend of insight and candor, Mark tackles the evolution of social media, the ris...

31 Touko 202537min

760 | Social News from the EDGE | Week of 5.12.2025

CTR Secrets and Social Shakeups It's another jam-packed ride on EDGE of the Web as Erin is joined by Duncan Alney of Firebelly to discuss News in Social this week. With Google hyping up AI Overviews b...

14 Touko 202550min

759 | Practical Tips for Utilizing Heat Maps w/ Celeste Gonzalez

Curious where your website visitors are really clicking—or rage-clicking? On this week's EDGE of the Web, SEO expert Celeste Gonzalez returns to break down how heatmaps and session recordings are tran...

14 Touko 202539min

758 | SEL News from the EDGE | Week of 5.5.2025

This week, Erin Sparks and Jacob Mann are joined by Danny Goodwin, editorial director at Search Engine Land, for a special "News from the News" edition. They dive into the sharp rise of Google Ad cost...

5 Touko 202549min

757 | User Behavior from Heatmaps w/ Celeste Gonzalez

Celeste Gonzalez, Director of Rue Labs at Rickety Roo, joins EDGE to explore how heat maps and user behavior tracking are transforming SEO strategy. She walks through Microsoft Clarity's suite of tool...

28 Huhti 202539min

756 | AI/SEO News from the EDGE | Week of 4.21.2025

Advertisers are bailing on TikTok as another U.S. ban looms, shifting dollars to Meta while creators scatter to backup platforms. Meanwhile, Google credits Gemini for nuking 240 million spammy reviews...

21 Huhti 202538min