477 | Product-Led SEO with Eli Schwartz

477 | Product-Led SEO with Eli Schwartz

Eli Schwartz has helped in honing a much better perspective of understanding where SEO really needs to reside: Product-Led SEO. On this podcast we cover his career, his struggles in the early days of SEO as well as his new book, "Product-Led SEO: The Why Behind Building Your Organic Growth Strategy". It's a great take on how SEO is really about the customer needs, not the rank you receive. Dive into the first of two interview segments with us as we unpack a philosophical change in SEO.

[00:05:45] Eli's start - how he learned SEO by getting smacked upside the head by Google.

[00:16:09] You need to help people in your industry as you have been helped along the way.

[00:17:12] The Interview Series Title Sponsor: Site Strategics

[00:18:03] Eli Schwartz's Book: Product-Led SEO: The Why Behind Building Your Organic Growth Strategy

[00:18:30] A philosophical change for SEO

[00:23:27] Sponsor for EDGE of the Web: Wix

[00:25:48] The Core of SEO: The User and then The Product

[00:28:39] Reclaim your own Product and Features

[00:31:04] Don't chase the alogrithm: algorithms change, users don't change

Jaksot(842)

Local SEO & Marketing Myths – Show 82

Local SEO & Marketing Myths – Show 82

The Industry's Favorite SEO Podcast #EDGETALK : LOCAL SEO & MARKETING MYTHS As internet marketers, we frequently encounter local business owners that haven't had time to really understand online marketing. Many of them have latched onto some myth that's completely false — and which can keep their businesses from soaring as […] The post Local SEO & Marketing Myths – Show 82 appeared first on Digital Marketing Podcast | SEO Podcast | Edge of the Web.

1 Maalis 201445min

Evolution of Search – Show 81

Evolution of Search – Show 81

The Industry's Favorite SEO Podcast #EDGETALK : EVOLUTION OF SEARCH The cool thing about search is the way it just keeps changing and growing, meaning website owners and marketers are constantly needing to adapt and exploit new opportunities to maximize their search presence. We're covering 5 ways search is evolving, and […] The post Evolution of Search – Show 81 appeared first on Digital Marketing Podcast | SEO Podcast | Edge of the Web.

22 Helmi 201445min

Michael Alden, author of Ask More / Get More – Show 80

Michael Alden, author of Ask More / Get More – Show 80

The Industry's Favorite SEO Podcast #EDGETALK : Michael Alden, Author of "Ask More / Get More" We're talking to Michael Alden the author of a brand new book "Ask More, Get More" that was released February 18th. A whole new way of thinking about hat we want and how to get […] The post Michael Alden, author of Ask More / Get More – Show 80 appeared first on Digital Marketing Podcast | SEO Podcast | Edge of the Web.

15 Helmi 201445min

Google Manual Penalty Removal & 5Cs of Content Marketing – Show 79

Google Manual Penalty Removal & 5Cs of Content Marketing – Show 79

The Industry's Favorite SEO Podcast #EDGETALK : Google Manual Penalty Removal & 5Cs of Content Marketing Times have changed in the search engine ranking world. Years ago – your buy links to get you to the top A lot of companies did it – and Google got smarter. A lot smarter. Content […] The post Google Manual Penalty Removal & 5Cs of Content Marketing – Show 79 appeared first on Digital Marketing Podcast | SEO Podcast | Edge of the Web.

8 Helmi 201445min

Are You Penalized by Google? – Show 78

Are You Penalized by Google? – Show 78

The Industry's Favorite SEO Podcast #EDGETALK : Are You being Penalized by Google? 3 Steps to discover and get out of the penalty box It's midnight and you can't sleep. You're searching for your site with the terms that you know that your site should be ranking on …..But you're […] The post Are You Penalized by Google? – Show 78 appeared first on Digital Marketing Podcast | SEO Podcast | Edge of the Web.

1 Helmi 201445min

Mobile Steps and Net Neutrality – Show 77

Mobile Steps and Net Neutrality – Show 77

The Industry's Favorite SEO Podcast #EDGETALK : 6 STEPS TO MOBILE & NET NEUTRALITY 48% of mobile users begin mobile shopping-related exploration on a search engines, not on branded apps or websites. Shoppers spend up to 5+ hours each week researching on mobile sites and apps. With smartphone usage in […] The post Mobile Steps and Net Neutrality – Show 77 appeared first on Digital Marketing Podcast | SEO Podcast | Edge of the Web.

18 Tammi 201445min

Irving Fain CEO of Crowdtwist – Show 76

Irving Fain CEO of Crowdtwist – Show 76

The Industry's Favorite SEO Podcast #EDGETALK : IRVING FAIN, CEO of CROWDTWIST How is marketing evolving in its understanding of social media? You certainly see large brands now participating in the stream of social media, engagement, the app space and incentives that target directly to the individual consumer. Think that […] The post Irving Fain CEO of Crowdtwist – Show 76 appeared first on Digital Marketing Podcast | SEO Podcast | Edge of the Web.

11 Tammi 201447min

2014 New Media Marketing Predictions – Show 75

2014 New Media Marketing Predictions – Show 75

SEO Radio Podcast #EDGETALK : 2014 New Media Marketing Predictions Would you like to know what is coming up in 2014 for Digital Marketing and Online Success This is the show to listen to! Check it out! The post 2014 New Media Marketing Predictions – Show 75 appeared first on Digital Marketing Podcast | SEO Podcast | Edge of the Web.

8 Tammi 201445min

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