EDGE of the Web - The Best SEO Podcast for Today's Digital Marketer10 Syys 2022

530 | The Two Essential Ingredients of SEO w/Michel Fortin

The second segment of our Michel Fortin interview goes from helpful content straight into the customer's search intent. Are we meeting them on the road to their solution with insightful, useful content, or is our SEO page built for keyword ranking? We may be in a new world of pruning and reworking content, shaking off some old habits and replacing them with a new discipline of careful evaluation.

Check out the first segment of our interview with Michel Fortin, a 30-year vet in the SEO industry and a pivotal player in our quest to understand how we can be helpful.

[00:05:28] The Three P's: Presence, Prominence, and Performance

[00:08:34] Where Are You Standing Out?

[00:11:20] Are We Along Their Journey?

[00:12:41] Google's Changing Things for a Reason!

[00:14:28] Answer Three Key Questions

[00:15:40] EDGE of the Web Title Sponsor:Site Strategics

[00:16:38] SEO Boils Down to Two Essential Ingredients

[00:20:50] Maslow's Hierarchy of Needs

[00:24:11] Focus on Quality Signals

[00:27:14] QRG Married to the Helpful Content Update

[00:29:20] Is the Ranking Content Going to Have to Be Rewritten?

[00:33:20] Machine Learning is Just Getting Started

Thanks to our sponsors!

Site Strategics https://www.sitestrategics.com

Follow Michel:

https://www.twitter.com/michelfortin/

https://www.facebook.com/michelguyfortin/

https://www.linkedin.com/in/michelguyfortin/

https://www.instagram.com/michelguyfortin/

Michel's recent article:

https://www.wix.com/seo/learn/resource/user-first-seo

Google's recent update announcement:

https://developers.google.com/search/blog/2022/08/helpful-content-update

Tämä jakso on lisätty Podme-palveluun avoimen RSS-syötteen kautta eikä se ole Podmen omaa tuotantoa. Siksi jakso saattaa sisältää mainontaa.

Jaksot(844)

747 | Ethics & Privacy Concerns with AI Writing

Everyone's lit up with AI advancements, but what about our privacy? Erin Sparks and Michael Lewittes dive into the ethics and privacy concerns surrounding AI, shedding light on the rapid information e...

27 Helmi 202540min

746 | Social News from the EDGE | Week of 2.17.2025

Duncan Alney of Firebelly joins the EDGE to give his take on Social Media news and trends. A long-time friend of the show, we got him on board to dig into what we should be paying attention to in Soci...

21 Helmi 202532min

745 | AI and Journalism / Michael Lewittes

Michael Lewittes swings back around to the EDGE to discuss a current and concerning topic, AI content and its effect on journalism. Michael brings his quarter-century of media experience to the table,...

14 Helmi 202538min

744 | AI / SEO News from the EDGE | Week of 2.3.2025

Sara Taher joins the EDGE team this week to have a focused discussion of AI and SEO in the news. From China's deep-sea AI shake-ups to Meta monetizing threads and Google's evolving search Quality Rate...

7 Helmi 202549min

743 | Leadership & Long-Play Strategies in Digital Marketing w/ Wix's Paula Mejia

Busy doesn't always mean productive. How do you balance the need for continued content with the need for quality? Paula Mejia, VP of Enterprise Marketing from WIX Studio, shares her insights on mainta...

31 Tammi 202539min

742 | SEO News from the EDGE | Week of 1.20.2025

Is your brand braced for the seismic shifts that Large Language Models (LLMs) are creating in the search landscape? Cindy Krum from Mobile Moxie joins us for her new regular spot in SEO News from the ...

30 Tammi 202545min

741 | Enterprise Marketing Growth w/ Paula Mejia of WIX Studio

We dive into enterprise marketing management with Paula Mejia, Vice President of Enterprise Marketing at WIX Studio in this episode. Paula brings a wealth of knowledge from her nine-year journey with ...

24 Tammi 202533min

740 | News from the EDGE | Week of 1.13.2025

This week, we've got a jam-packed session covering the latest and most pressing news in digital marketing and SEO. Top Stories: we discussed the recent merger of Getty and Shutterstock and its implica...

18 Tammi 202550min