538 | News from the EDGE | Week of 10.10.2022

CCPA Compliance: Google Launches Restricted Data Processing Option To comply with the California Consumer Privacy Act (CCPA), companies can now enable restricted data processing by turning off personalized advertising features in Google Ads and Firebase SDK. Recent Volatility in Google Search Rankings Google said it does updates all the time – at least several per week – but not every update warrants an announcement. Those are reserved for updates with broader impacts and where actionable guidance can be offered. The Legal System's Issues with Vanishing Messages With several popular "ephemeral" messaging apps where messages self-delete after sending or being accessed, there could be vital missing evidence when such communications aren't preserved, making judges suspicious.

26 Marras 201918min

Everyone is concerned about privacy and data use more than ever before. Tighter laws are being put in place around the world. If your company's digital marketing efforts are global, your consent forms have to align with legal requirements that vary by country, and even by states and localities within those countries. It's major paint point, which is why you must join us for this week's show with featured special guest Niklas Stephenson, Founder and CEO of Legal Monster, because he's developed a tool to automatically configure your consent to be legal in each market. A fun fact about Niklas… Legal Monster is not the first, or even the second company Niklas has founded. It is his FOURTH company! Because we believe you don't want to break the law, you will not want to miss EDGE of the Web episode 334.

25 Marras 201951min

Is Google Over-Reaching Into People's Lives? One of Google's recent patents appears to be geared towards sending people relevant purchase decision information while they're in physical stores, including remote help and even sending a store associate to them. YouTube Cleaning Up Its Act on Children's Content As part of its $170 FTC settlement for violating the privacy of children under COPPA (Children's Online Privacy Protection Act), YouTube is now implementing big changes affecting advertisers. Wall Street Journal Accuses Google of Changing Search Results The WSJ's far-ranging descriptions of how Google is manipulating search results to shape what users see had very little evidence to back it up, and showed a lack of understanding for how search works.

22 Marras 201922min

There aren't very many people who got involved in SEO from the very beginning and then stuck with it all the way to now. When you have the opportunity to book a guest who basically invented SEO and popularized the term itself, you take it, right? We had the opportunity to have the one and only, Father of SEO, Bruce Clay on EDGE of the Web episode 333! If you don't know Bruce, he is the Founder and President of Bruce Clay Incorporate. He speaks at leading industry conferences (over 300) and conducts training courses for students worldwide. He's also been featured in various publications such as The Wall Street Journal, USA Today, PC Week, and many more. We deep-dived into the recent Wall Street Journal's recent article on November 15th, "How Google Interferes With Its Search Algorithms and Changes Your Results: The internet giant uses blacklists, algorithm tweaks and an army of contractors to shape what you see". Learn about the truth and miscommunication between The Wall Street Journal and Google as we break down this lengthy article into sections to analyze the information!

21 Marras 201954min

Don't miss another digital marketing news roundup on this week's episode of the award-winning EDGE of the Web podcast where we discuss busting EAT myths in SEO, Google shopping ads in more markets, and key takeaways from the Google Webmaster's conference!

13 Marras 201923min

Getting great SEO results means making sure your audits are strategic, understandable, and actionable! With more than a decade of international SEO consulting under her belt, Aleyda Solis, Founder of Orainti, has learned just how important it is to maximize the growth from SEO audits. Tune in to episode 322 to get EDGEucated from the best of the best, Aleyda! Key discussion points from the show: Aleyda Solis's presentation on SEO Audits that Maximize Growth from SMXL19: https://www.slideshare.net/aleydasolis/seo-audits-that-maximize-growth-smxl19 SEO tools for crawling, link popularity, and rankings How the SEO audit focus will change based on the project goal, business, Website size, and SEO Maturity How to simplify the process of SEO audits

12 Marras 201954min

On this week's EDGE of the Web show we discussed top trending digital marketing news ranging from new WordPress plugins and Facebook video metrics! Check out this week's trending news: Finally, Google's Site Kit for WordPress is Ready After languishing in beta-mode for six months, Google has finally released its Site Kit WordPress Plugin allowing users to access aggregated Google data from multiple sources within the site's dashboard. Unlike Facebook, Twitter Bans Political Ads Twitter CEO Jack Dorsey says social media platforms have a responsibility to protect public discourse from false claims, deep fakes, and misleading info, and he thinks the best option is banning all political ads. Facebook Shakes Up its Video View Metrics 10-second video optimization and metrics are out, 15-second video optimization and metrics are in via ThruPlay, theoretically because the 15-second approach gets better results.

6 Marras 20197min

When you're going the extra mile for clients in your SEO work, it should feel like you're being a detective. Your digital marketing clients need to feel confident about your SEO skills, abilities, and results, and that means sharing SEO reporting with them but it's got to be the right kind of reporting to be effective. Providing your client with a high-quality and understandable SEO report has become very important when discussing SEO with someone who isn't in the SEO world. This week's EDGE of the Web featured guest Bill Sebald, Managing Partner of Greenlane Marketing, has been creating SEO reports for a wide range of high-profile clients since 2005, and he's got some incredible insights to share with you. Don't miss the EDGE episode that can help prevent you from digging yourself a hole by providing reports that cannot be understood by your digital marketing clients by getting great advice from Bill!

5 Marras 201950min