538 | News from the EDGE | Week of 10.10.2022

538 | News from the EDGE | Week of 10.10.2022

Andrew Optimisey jumps in to join Erin on the news this week!

Andrew shares some of the great speakers from BrightonSEO, which makes us all sizably jealous here in the midwest! We take on articles from Digital Trends, Search Engine Land, and Search Engine Journal. And, of course, the Barry Blast (sounds like a soda, right) from Search Engine Roundtable.

Key Segments:

[00:06:52] YouTube is adding taggable usernames for everyone!

[00:10:07] EDGE of the Web Title Sponsor: Site Strategics

[00:11:05] Google Ad Manager and AdSense will soon support first-party cookies for publishers

[00:19:44] EDGE of the Web Sponsor: edgeofthewebradio.com/pageonepower

[00:20:38] What does Google think about the rise in the use of AI-generated images?

Barry Blast (should it be grape?):

[00:28:25] Blast 1: Google Tag Adds Tap Coverage Summary, Ads, Analytics & CMS Integration Link

[00:30:46] Blast 2: Google Review Guidelines Updated To Disallow Discouraging Negative Or Selectively Solicit Positive Reviews - Link

[00:34:17] Blast 3: Google Ads To Update UK Financial Services Policy Update To Crack Down On Fraud - Link

[00:38:03] EDGE of the Web Sponsor: edgeofthewebradio.com/inlinks

Thanks to our sponsors!

Site Strategics https://edgeofthewebradio.com/site

Inlinks https://edgeofthewebradio.com/inlinks

Page One Power https://edgeofthewebradio.com/pageonepower

#StandwithUkraine edgeofthewebradio.com/ukraine

Jaksot(844)

EP 284: Bullseye Marketing w/Louis Gudema

EP 284: Bullseye Marketing w/Louis Gudema

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EP 283: An Introduction to Facebook Analytics w/JD Prater

EP 283: An Introduction to Facebook Analytics w/JD Prater

Have you heard of Facebook Analytics? Well, chances are you haven't and JD Prater, Director of Growth at Beautiful.AI, says that most marketers aren't using this tool to measure their results and usin...

18 Syys 20181h 8min

EP 282: The Google Medic Update w/Ruth Burr Reedy

EP 282: The Google Medic Update w/Ruth Burr Reedy

Earlier this month, Google released a new update to their core algorithm that many in the SEO industry are labeling "The Google Medic Update". Ruth Burr Reedy, the Director of Strategy with UpBuild, i...

4 Syys 20181h 2min

EP 281: What You Need To Know About Google Sponsored Units w/Elizabeth Marsten

EP 281: What You Need To Know About Google Sponsored Units w/Elizabeth Marsten

Chances are you've seen (or clicked!) a Google Sponsored Unit and you had no idea what it was. Not a lot is known about Google Sponsored Units as they are new to the shopping environment. Elizabeth M...

28 Elo 20181h 2min

EP 280: The Neuroscience of Storytelling w/Joe Lazauskas

EP 280: The Neuroscience of Storytelling w/Joe Lazauskas

Joe Lazauskas joins us on the show today to break down a few of the major concepts in his new book "The Storytelling Edge." This book came out earlier this year and it dives deep into the neuroscience...

21 Elo 20181h 11min

EP 279: The Importance of Digital Knowledge Management w/Jeff Rohrs

EP 279: The Importance of Digital Knowledge Management w/Jeff Rohrs

Over the last year or so, we've all seen a big shift in the search and with the growth of devices like the Amazon Echo and Google Home, it has become even more important that your organization has a w...

14 Elo 20181h 13min

How To Drive More Leads To Brick & Mortar Businesses w/Ben Adkins

How To Drive More Leads To Brick & Mortar Businesses w/Ben Adkins

Dr. Ben Adkins is a licensed and practicing chiropractor turned Facebook marketer and agency owner. In this special episode, we discuss with Ben about his journey from chiropractor to a marketer and w...

7 Elo 201859min

EP 277: Demand Generation for 2020 w/Jason Miller

EP 277: Demand Generation for 2020 w/Jason Miller

Over the last eight years, demand generation has undergone a radical change as the tools and techniques have rapidly shifted. Jason Miller, the Head of Content and Social at LinkedIn EMEA, wrote a gre...

31 Heinä 20181h 11min

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