538 | News from the EDGE | Week of 10.10.2022

538 | News from the EDGE | Week of 10.10.2022

Andrew Optimisey jumps in to join Erin on the news this week!

Andrew shares some of the great speakers from BrightonSEO, which makes us all sizably jealous here in the midwest! We take on articles from Digital Trends, Search Engine Land, and Search Engine Journal. And, of course, the Barry Blast (sounds like a soda, right) from Search Engine Roundtable.

Key Segments:

[00:06:52] YouTube is adding taggable usernames for everyone!

[00:10:07] EDGE of the Web Title Sponsor: Site Strategics

[00:11:05] Google Ad Manager and AdSense will soon support first-party cookies for publishers

[00:19:44] EDGE of the Web Sponsor: edgeofthewebradio.com/pageonepower

[00:20:38] What does Google think about the rise in the use of AI-generated images?

Barry Blast (should it be grape?):

[00:28:25] Blast 1: Google Tag Adds Tap Coverage Summary, Ads, Analytics & CMS Integration Link

[00:30:46] Blast 2: Google Review Guidelines Updated To Disallow Discouraging Negative Or Selectively Solicit Positive Reviews - Link

[00:34:17] Blast 3: Google Ads To Update UK Financial Services Policy Update To Crack Down On Fraud - Link

[00:38:03] EDGE of the Web Sponsor: edgeofthewebradio.com/inlinks

Thanks to our sponsors!

Site Strategics https://edgeofthewebradio.com/site

Inlinks https://edgeofthewebradio.com/inlinks

Page One Power https://edgeofthewebradio.com/pageonepower

#StandwithUkraine edgeofthewebradio.com/ukraine

Jaksot(844)

EP 268: A Beginner's Guide to LinkedIn Ads w/AJ Wilcox

EP 268: A Beginner's Guide to LinkedIn Ads w/AJ Wilcox

Have you experimented with LinkedIn ads before? We haven't and we wanted to learn more, so we reached out to AJ Wilcox who is the founder of B2Linked.com. They ONLY worked with clients who are doing L...

23 Touko 20181h 1min

EP 267: The Fun Formula - How to Make Work Fun Again w/Joel Comm

EP 267: The Fun Formula - How to Make Work Fun Again w/Joel Comm

The "hustle and grind" lifestyle that we used to hearing and some have bought into is a lifestyle that is unsustainable leading to physical ailments, emotional burnout and a darkness in the soul. Howe...

21 Touko 20181h 6min

EP 266: The Importance of Storytelling w/Ashley Ward

EP 266: The Importance of Storytelling w/Ashley Ward

If you have listened to our show for a while, then you know how much we love the SEMrush tool. It is one of our favorite tools and it is used every day in our agency. So, we held back our excitement a...

16 Touko 20181h 4min

EP 265: Facebook Video Ads Best Practices w/Akvile DeFazio

EP 265: Facebook Video Ads Best Practices w/Akvile DeFazio

This week we're learning how to spruce up our Facebook Ads with video. Akvile DeFazio is the President of AKvertise, Inc. and she is just off her presentation at the SLCSEM Conference in Salt Lake Cit...

1 Touko 201850min

EP 264: The Go-Giver Influencer w/Bob Burg

EP 264: The Go-Giver Influencer w/Bob Burg

Today we're talking about a little story that tackles the paradox of achieving what you want by focusing on the other person's interests. No, not in a way that is self-sacrificial, but rather such a w...

25 Huhti 201845min

EP 263 - Dream Teams - Working Together Without Falling Apart w/Shane Snow

EP 263 - Dream Teams - Working Together Without Falling Apart w/Shane Snow

What can we learn from pirate gangs, buddy cops, Jewish soccer kids and a guy who tried to build a dome over a small town in Vermont? Shane Snow, the author of the upcoming book Dream Teams and founde...

17 Huhti 20181h 11min

EP 262: How to Use Podcasts to Improve Your SEO w/Sherry Bonelli

EP 262: How to Use Podcasts to Improve Your SEO w/Sherry Bonelli

It's a little bit like the movie "Inception" on today's show as we're talking about how podcasting helps SEO...on an SEO podcast. Sherry Bonelli, the founder and CEO of early bird digital marketing, h...

12 Huhti 20181h 4min

EP 261: How to Improve Your PPC Campaign with Audiences w/Michelle Morgan

EP 261: How to Improve Your PPC Campaign with Audiences w/Michelle Morgan

It's not very often we get an in-studio guest for our show, but we were lucky enough to be joined in-studio by Michelle Morgan of Clix Marketing. Michelle is the Director of Client Services of Clix Ma...

10 Huhti 20181h 10min

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