555 | Why Do We See Google as a Person?

555 | Why Do We See Google as a Person?

Norm Vogele, the Onsite Content Strategist for Page One Power, opines on philosophical concepts with Erin Sparks about the inherent dangers of personifying Google. It’s understandable why it happens, but it can lead to false assumptions that get in the way of creating good content, the purpose of which is to help real people find the information they seek. When the sole purpose of content creation and SEO is to satisfy Google, then the crucial starting point of empathy for a human audience with real needs is subverted and long-term success may remain elusive. Google isn’t a person, nor a deity where SEOs serve as priestly intermediaries between it and clients trying to appease a jealous god. The antidote is a better mix of what is ethical and pragmatic.

Why do we anthropomorphize Google? As marketers, we have even more of a challenge to steer away from ascribing humanistic traits to the search engine. Marketers can easily fall into being seen as the “bishops” of Google, revealing the will of the almighty “G” by our clients if we’re not careful.

The challenge is the continual rewards of ranking and traffic. Writing to win in favor of Google doesn’t always mesh with writing to solve the problem the searcher may have. Writing content that meets the need of the searcher must be the principle we hold.

Norm encourages SEOs, and people in general, to stop anthropomorphizing brands and look deeper.

Let’s see how many analogies and metaphors we can fit in… on the EDGE!


Key Segments:

[00:07:38] Why do we personify Google?

[00:12:11] Looking for Patterns

[00:16:46] Replicating the Process of Human Reading

[00:19:31] Marketers as High School Guidance Counselors

[00:23:33] EDGE of the Web Title Sponsor: Page One Power

[00:25:10] Writing Like Wikipedia

[00:30:04] Engineering the Best Possible User Experience

[00:33:46] Standing on the Shoulders of the Original Google

[00:35:58] SEOs are Not Priests of the Temple Google

[00:37:41] Some People Just Have to Touch the Plate

[00:40:35] Anthropomorphization of AI Content

[00:48:01] The Web is a Mirror and What It Reflects Is Us

Thanks to our sponsor!

Page One Power: https://edgeofthewebradio.com/pageonepower

SHOW REFERENCE LINKS

Connect with Norm Vogele and Page One Power

Twitter: @aka_norman https://twitter.com/aka_norman

LinkedIn: https://www.linkedin.com/in/norm-vogele-60363076/

Twitter: @pageonepower https://twitter.com/pageonepower

LinkedIn: https://www.linkedin.com/company/page-one-power/

Facebook: https://www.facebook.com/PageOnePower

Instagram: https://www.instagram.com/pageonepower/

Jaksot(836)

Content is King – Show 20

Content is King – Show 20

The Industry’s Favorite SEO and Digital Marketing Podcast It may be cliche, but it is the truth. Content really is King in the internet marketing world. Great content leads to natural links and higher rankings. To help you with your content we give you tips for your content and explain […] The post Content is King – Show 20 appeared first on Digital Marketing Podcast | SEO Podcast | Edge of the Web.

20 Loka 201257min

The Return of the Google Dance – Show 19

The Return of the Google Dance – Show 19

The Industry’s Favorite SEO and Digital Marketing Podcast This year has been a big year with several big updates to the Google algorithm that many SEO agencies have said it is the return of the Google Dance. If you are confused by the updates, or if your website was affected […] The post The Return of the Google Dance – Show 19 appeared first on Digital Marketing Podcast | SEO Podcast | Edge of the Web.

12 Loka 201258min

Undercover SEO – How Knowledgeable is Your SEO Agency? – Show 18

Undercover SEO – How Knowledgeable is Your SEO Agency? – Show 18

SEO Radio Podcast Episode 18 was spent talking about Google’s AuthorRank with a majority of the time was spent discussing an undercover study done by SEO MOZ to see if SEO Agencies are really knowledgeable in SEO. Did you miss our last episode? You can catch up by listening to […] The post Undercover SEO – How Knowledgeable is Your SEO Agency? – Show 18 appeared first on Digital Marketing Podcast | SEO Podcast | Edge of the Web.

28 Syys 201258min

New Media Day with IU of Kokomo – Show 17

New Media Day with IU of Kokomo – Show 17

The Industry’s Favorite SEO and Digital Marketing Podcast Episode 17 was our New Media Day! We were joined in studio by Douglas Karr, from Marketing Tech Blog, and Kelly Services to discuss the latest topics in Internet Marketing. We were also glad to welcome students from the IU Kokomo New […] The post New Media Day with IU of Kokomo – Show 17 appeared first on Digital Marketing Podcast | SEO Podcast | Edge of the Web.

17 Syys 201259min

Hidden Costs of Cheap SEO – Show 16

Hidden Costs of Cheap SEO – Show 16

The Industry’s Favorite SEO and Digital Marketing Podcast How good is your search engine optimization agency? Are the practicing cheap or black hat techniques on your website? If they are, your website could be harmed by the Google Penguin or Panda updates. This show we share the latest news in […] The post Hidden Costs of Cheap SEO – Show 16 appeared first on Digital Marketing Podcast | SEO Podcast | Edge of the Web.

9 Syys 201259min

Social Media Analogies – Show 15

Social Media Analogies – Show 15

The Industry’s Favorite SEO and Digital Marketing Podcast This show we shared the latest news in internet marketing as well as some more SEO How To’s. We also spent a segment talking about some internet marketing analogies to help you understand the internet marketing concept better. Did you miss our […] The post Social Media Analogies – Show 15 appeared first on Digital Marketing Podcast | SEO Podcast | Edge of the Web.

4 Syys 201259min

Mobile Web Sites & Mobile Search – Show 14

Mobile Web Sites & Mobile Search – Show 14

The Industry’s Favorite SEO and Digital Marketing Podcast Last show we spent our time talking with talking about the what SEO professionals can expect when the next wave of Google Updates rolls out. Plus, we spent time going over the best tips to use when hiring an SEO Agency. This […] The post Mobile Web Sites & Mobile Search – Show 14 appeared first on Digital Marketing Podcast | SEO Podcast | Edge of the Web.

25 Elo 201259min

More Google Updates to Come! | 5 Things to Know about Your SEO – Show 13

More Google Updates to Come! | 5 Things to Know about Your SEO – Show 13

The Industry’s Favorite SEO and Digital Marketing Podcast For our 13th episode of Edge of the Web Radio, we spent our time talking with talking about the what SEO professionals can expect when the next wave of Google Updates rolls out. Plus, we spent time going over the best tips […] The post More Google Updates to Come! | 5 Things to Know about Your SEO – Show 13 appeared first on Digital Marketing Podcast | SEO Podcast | Edge of the Web.

20 Elo 201259min

Suosittua kategoriassa Liike-elämä ja talous

sijotuskasti
mimmit-sijoittaa
puheenaihe
psykopodiaa-podcast
rss-rahapodi
rss-rahamania
ostan-asuntoja-podcast
pomojen-suusta
rss-seuraava-potilas
hyva-paha-johtaminen
rss-uppoava-vn-laiva
rss-paasipodi
oppimisen-psykologia
markkinointi-mimmit
rss-startup-ministerio
herrasmieshakkerit
taloudellinen-mielenrauha
syo-nuku-saasta
rss-lahtijat
rss-wtf-markkinointi-by-dagmar