EDGE of the Web - The Best SEO Podcast for Today's Digital Marketer31 Joulu 2022

558 | Optimizing Search Content Like a Comedian w/ Dan Shure

Our final podcast of 2022 doesn't fail to deliver as we tackle content optimization with an analogy: treating it like you would if you were a comedian!

Dan Shure, the host of Experts on the Wire podcast, joins Erin again in the second segment of his interview in 2022. Dan shares a solid content creation perspective, focusing on intent before E-E-A-T. The challenge is that the content, once produced, often doesn't get a second look! Dan has some great examples of success that he has seen for the consumer intent focus before anything else.

The connection between music theory and digital marketing is also explored, focusing on two main concepts:

Understanding the Large and Small concepts of content integration
and the perspective of Patterns.

If you like this show, let us know by going to RateThisPodcast.com/EDGE to share! Thanks for the great feedback this year.

Key Segments

[00:02:38] Introducing Dan Shure

[00:04:30] Always a Focus On Content Optimization

[00:08:05] Zero Time Thinking About E-E-A-T

[00:13:37] What is the QRG Really There For?

[00:14:50] Attention to Sentiment: Important Factor for SEO

[00:18:39] EDGE of the Web Title Sponsor: Page One Power

[00:19:33] Using Images to Secure the Topic of Your Article, Use Google Lens

[00:21:48] Looking At Content Optimization Like a Comedian

[00:25:45] Loss of Indexed Pages: The New First for SEO?

[00:27:02] Indexing: If It's Important, Link to it From Your Homepage

[00:30:22] EDGE of the Web Sponsor: edgeofthewebradio.com/wix

[00:31:33] Digital Marketing Lessons to Learn from Music

[00:38:50] Two Tools for Content Optimization from Dan Shure

Thanks to Our Sponsors!

Page One Power https://edgeofthewebradio.com/pageonepower

Wix https://edgeofthewebradio.com/wix

Follow Guest

https://www.twitter.com/dan_shure

https://www.linkedin.com/in/evolvingdan/

https://www.instagram.com/danshure

Experts On The Wire Podcast:

https://www.evolvingseo.com/category/podcast/

Tämä jakso on lisätty Podme-palveluun avoimen RSS-syötteen kautta eikä se ole Podmen omaa tuotantoa. Siksi jakso saattaa sisältää mainontaa.

Jaksot(844)

763 | Audacious Marketing: Mark Schaefer's Playbook for Breaking the AI Mold

Human vs. Machine Mayhem Marketing maven Mark Schaefer returns to EDGE of the Web, diving headfirst into the audacious art of brand disruption in a world brimming with AI-generated noise. We unpack S...

18 Kesä 202540min

762 | SEO News from the EDGE | Week of 6.2.2025

WordPress hits play after a messy pause, but is it too little, too late for the CMS giant? Meanwhile, Google's AI experiments are changing the rules for email marketing, local search, and desktop Disc...

6 Kesä 202554min

761 | Disrupt or Die: Leveraging Authenticity and Awe w/ Mark Schaefer

Mark Schaefer returns to EDGE of the Web to share his vision of marketing's future in an AI-saturated landscape. With a blend of insight and candor, Mark tackles the evolution of social media, the ris...

31 Touko 202537min

760 | Social News from the EDGE | Week of 5.12.2025

CTR Secrets and Social Shakeups It's another jam-packed ride on EDGE of the Web as Erin is joined by Duncan Alney of Firebelly to discuss News in Social this week. With Google hyping up AI Overviews b...

14 Touko 202550min

759 | Practical Tips for Utilizing Heat Maps w/ Celeste Gonzalez

Curious where your website visitors are really clicking—or rage-clicking? On this week's EDGE of the Web, SEO expert Celeste Gonzalez returns to break down how heatmaps and session recordings are tran...

14 Touko 202539min

758 | SEL News from the EDGE | Week of 5.5.2025

This week, Erin Sparks and Jacob Mann are joined by Danny Goodwin, editorial director at Search Engine Land, for a special "News from the News" edition. They dive into the sharp rise of Google Ad cost...

5 Touko 202549min

757 | User Behavior from Heatmaps w/ Celeste Gonzalez

Celeste Gonzalez, Director of Rue Labs at Rickety Roo, joins EDGE to explore how heat maps and user behavior tracking are transforming SEO strategy. She walks through Microsoft Clarity's suite of tool...

28 Huhti 202539min

756 | AI/SEO News from the EDGE | Week of 4.21.2025

Advertisers are bailing on TikTok as another U.S. ban looms, shifting dollars to Meta while creators scatter to backup platforms. Meanwhile, Google credits Gemini for nuking 240 million spammy reviews...

21 Huhti 202538min