565 | PAAs and Rich Snippets with Mark Williams-Cook

Erin Sparks and Mark Williams-Cook explore featured snippets and People Also Ask (PAA) features from Google. They dig into the benefits and how SEOs can take advantage of them. They somehow found a way to bake bread with Google, too.

Mark helped spearhead the development of one of Erin's favorite SEO/content tools, AlsoAsked.com. His software collects PAAs from Google and allows users to use the data in a variety of ways, from creating long-form content to writing higher-converting PPC ads.

Come join the party and help bake bread with Google… on the EDGE!

Key Segments

[00:02:24] Reintroducing Mark Williams-Cook

[00:04:06] What is People Also Ask (PAA)?

[00:06:54] Intent: Information or Transaction?

[00:09:10] Baking Bread with Google

[00:13:33] It's Okay to Answer the Same Question Twice on Two Different Pages

[00:15:09] Answer the Public

[00:16:40] EDGE of the Web Title Sponsor: Site Strategics

[00:17:58] Google's Content Extrapolation

[00:19:22] Hiking a Mountain with MUM

[00:21:55] Salesy Laundry PAA Gap

[00:26:26] EDGE of the Web Sponsor: Wix

[00:27:00] A Featured Snippet Strategy for SEO

[00:29:13] The UK Government and the Clown Circus

[00:30:02] AlsoAsked.com is One of our Favorite Tools

[00:40:06] EDGE of the Web Sponsor: SE Ranking

[00:41:43] Mark: We're Polarized in SEO Right Now

Please Visit our Sponsors!

Site Strategics https://edgeofthewebradio.com/site

Wix: https://edgeofthewebradio.com/wix

SE Ranking https://edgeofthewebradio.com/seranking

Take the SE Ranking Checklist Challenge!
Receive a one-month Business Package subscription for completing this challenge when you go to https://edgeofthewebradio.com/seranking and send a screenshot of these completed steps:

1. Create a project, add at least 5 keywords;
2. Find 5 competitors via the Competitive Research tool and add them to "My Competitors" section;
3. Run a website audit and show what issue you are going to fix;
4. Do a backlink check and upload your backlinks to the Backlink Monitoring tool;
5. Optimize one page using the Content Marketing tool.

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Check out >>> https://alsoasked.com