566 | News from the EDGE | Week of 1.30.2023

566 | News from the EDGE | Week of 1.30.2023

Mordy grabs the captain's seat as Erin's stuck in a trailer in the garage with COVID. Wow - listen to these guys. They just wander around the news while Erin's away and offer up Ring Dings to everyone (by the way - call Mordy on that). Then we catch Mordy at the end imitating Ron Burgundy and James Lipton. What's going on here? Seriously?

Okay - articles from Search Engine Land, Search Engine Roundtable and Kevin Indig. Digging their own holes deeper - Jacob and Mordy give their take on the news this week!

News from the EDGE:

[00:04:04] Nearly Two Thousand Ranking Factors Revealed In Recent Yandex Leak

[00:13:13] EDGE of the Web Sponsor: edgeofthewebradio.com/inlinks

Take the SE Ranking Checklist Challenge!
Receive a one-month Pro 1000 subscription for completing this challenge when you go to https://edgeofthewebradio.com/seranking and send a screenshot of these completed steps:

  1. Create a project, add at least 5 keywords;
  2. Find 5 competitors via the Competitive Research tool and add them to "My Competitors" section;
  3. Run a website audit and show what issue you are going to fix;
  4. Do a backlink check and upload your backlinks to the Backlink Monitoring tool;
  5. Optimize one page using the Content Marketing tool.

[00:14:05] Google Is Getting Sued By The Us Government Again- Could Be A Dismantling Of The Ad Division

[00:17:53] Sometimes Cannibalizing Your Own Product Can Be A Good Thing?!

[00:28:02] Our Title Sponsor: SE Ranking

Barry Blast from Search Engine Roundtable:

[00:32:09] Barry Blast 1: Poll: Most SEOs Won't Recommend Using AI To Write Content - Link

[00:34:39] Barry Blast 2: Poll: AI-Generated YMYL Content Trusted Less By SEOs - Link

[00:40:03] Barry Blast 3: Report: Dealerships Can List Auto Inventory On Google Business Profiles - Link

Thanks to our Sponsors!

SE Ranking https://edgeofthewebradio.com/seranking

Inlinks https://edgeofthewebradio.com/inlinks

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Twitter: @MordyOberstein

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763 | Audacious Marketing: Mark Schaefer's Playbook for Breaking the AI Mold

763 | Audacious Marketing: Mark Schaefer's Playbook for Breaking the AI Mold

Human vs. Machine Mayhem Marketing maven Mark Schaefer returns to EDGE of the Web, diving headfirst into the audacious art of brand disruption in a world brimming with AI-generated noise. We unpack S...

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762 | SEO News from the EDGE | Week of 6.2.2025

762 | SEO News from the EDGE | Week of 6.2.2025

WordPress hits play after a messy pause, but is it too little, too late for the CMS giant? Meanwhile, Google's AI experiments are changing the rules for email marketing, local search, and desktop Disc...

6 Kesä 202554min

761 | Disrupt or Die: Leveraging Authenticity and Awe w/ Mark Schaefer

761 | Disrupt or Die: Leveraging Authenticity and Awe w/ Mark Schaefer

Mark Schaefer returns to EDGE of the Web to share his vision of marketing's future in an AI-saturated landscape. With a blend of insight and candor, Mark tackles the evolution of social media, the ris...

31 Touko 202537min

760 | Social News from the EDGE | Week of 5.12.2025

760 | Social News from the EDGE | Week of 5.12.2025

CTR Secrets and Social Shakeups It's another jam-packed ride on EDGE of the Web as Erin is joined by Duncan Alney of Firebelly to discuss News in Social this week. With Google hyping up AI Overviews b...

14 Touko 202550min

759 | Practical Tips for Utilizing Heat Maps w/ Celeste Gonzalez

759 | Practical Tips for Utilizing Heat Maps w/ Celeste Gonzalez

Curious where your website visitors are really clicking—or rage-clicking? On this week's EDGE of the Web, SEO expert Celeste Gonzalez returns to break down how heatmaps and session recordings are tran...

14 Touko 202539min

758 | SEL News from the EDGE | Week of 5.5.2025

758 | SEL News from the EDGE | Week of 5.5.2025

This week, Erin Sparks and Jacob Mann are joined by Danny Goodwin, editorial director at Search Engine Land, for a special "News from the News" edition. They dive into the sharp rise of Google Ad cost...

5 Touko 202549min

757 | User Behavior from Heatmaps w/ Celeste Gonzalez

757 | User Behavior from Heatmaps w/ Celeste Gonzalez

Celeste Gonzalez, Director of Rue Labs at Rickety Roo, joins EDGE to explore how heat maps and user behavior tracking are transforming SEO strategy. She walks through Microsoft Clarity's suite of tool...

28 Huhti 202539min

756 | AI/SEO News from the EDGE | Week of 4.21.2025

756 | AI/SEO News from the EDGE | Week of 4.21.2025

Advertisers are bailing on TikTok as another U.S. ban looms, shifting dollars to Meta while creators scatter to backup platforms. Meanwhile, Google credits Gemini for nuking 240 million spammy reviews...

21 Huhti 202538min

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