574 | Goals, Strategies, and Tactics w/ Kevin Indig

A growing number of advertisers are feeling like lab rats at the hands of the big platforms as they experiment with automation and Machine Learning. Both SEO and Digital Marketing will never be the same. Ginny Marvin, Editor-in-Chief for Search Engine Land, Marketing Land, and MarTech Today will make sense of it all when she is our guest for episode 314 of the award-winning EDGE of the Web Podcast.

4 Kesä 201939min

You can now ask Amazon Alexa to delete all your voice recordings from the day, Twitter is experimenting with showing more ads, and Roku's new Activation Insights tool is targeting viewers who have shifted to streaming. Get host's Erin Sparks take on the news along side this week's guest: Ginny Marvin from Search Engine Land, Marketing Land and MarTech Today.

4 Kesä 201916min

Here's a little litmus test #DigitalMarketing professionals should apply to their messages: Would you be embarrassed to put this on a billboard? PJ Christie, Founder and CEO of Search and Convert, explains all in episode 313 of the award-winning Site Strategics EDGE of the Web podcast. From the news: Search Engine Journal: 50% of Small Businesses Do Not Have a Marketing Plan"According to a survey of 350 SMB owners, 50% do not have a marketing plan for 2019."[Link] By: Matt Southern Search Engine Land: Google updates Search Quality Evaluator Guidelines"Last week, Google updated its Search Quality Evaluator Guidelines for the first time since July 2018." [Link] By: George Nguyen DavidGaughran.com: Time To Ditch Mailchimp?"Mailchimp attracted extreme criticism this week when it became clear how its new marketing services would impact its core email offering." [Link] By: David Gaughran GatherUp: The FTC Takes Action On Companies Barring Consumers From Writing Negative Reviews "Including language in your contracts or agreements that bar your customer from writing a negative online review is not only bad form, it's against the law." [Link] By: Mike Blumenthal Sponsor: EDGE of the Web is brought to you by Site Strategics and they are offering to help you find out your digital marketing ROI. The Digital Marketing ROI Report will examine your existing SEO, content, social media, and PPC to help you discover your TRUE ROI. Visit https://edgeofthewebradio.com/roi/ to get 30% off your comprehensive review of your digital assets!

28 Touko 20191h 7min

There are many strategies and tactics people can try when the goal is to #DoBetterWork, which just so happens to be the title of Max Yoder's book. He's the founder and CEO of Lessonly, and is our guest for episode 312 of the award-winning Site Strategics EDGE of the Web podcast. From the news: Search Engine Journal: 72% of People Have Used Voice Search Through a Digital Assistant in 2019 (link) 75% of households will have at least one smart speaker by 2020. The Hustle: FB Expects largest-ever fine for data breach (link) FTC expected to fine $5B for privacy violations. Search Engine Journal: Byte, the Follow-Up to Vine, Begins Sending Out Beta Invites (link) Will this reboot be able to take over TikTok's stronghold? Sponsor: EDGE of the Web is brought to you by Site Strategics and they are offering to help you find out your digital marketing ROI. The Digital Marketing ROI Report will examine your existing SEO, content, social media, and PPC to help you discover your TRUE ROI. Visit https://edgeofthewebradio.com/roi/ to get 30% off your comprehensive review of your digital assets!

1 Touko 20191h 5min

We're diving deep into Local SEO today by debunking some common myths when it comes to editing your Google My Business. Joy Hawkins is the owner of Sterling Sky, Inc. and she recently wrote a blog called "7 Little Known Things About Google Local Guides and Editing Listings on Google Maps" and we wanted to learn more about Google Local Guides more for this show. Plus, what's with all the spam in Google Maps? How do you combat that? All this and more...today on the EDGE! Sponsor EDGE of the Web is brought to you by Site Strategics and they are offering to help you find out your digital marketing ROI. The Digital Marketing ROI Report will examine your existing SEO, content, social media, and PPC to help you discover your TRUE ROI. Visit https://edgeofthewebradio.com/roi/ to get 30% off your comprehensive review of your digital assets!

19 Huhti 20191h 5min

Paying for SEO may seem like a weird thought, but when you are looking at the landscape of your competitive keywords it might make sense to pay for a few listings or directories. How do you identify the listings that are worth the investment? Garrett Mehrguth, the CEO and co-founder of Directive, joins us on this show to discuss how he finds and invests in directories for his clients to help them generate more leads. Which directories are worth the investment and which ones aren't? Let's find out...today on the EDGE! Sponsor EDGE of the Web is brought to you by Site Strategics and they are offering to help you find out your digital marketing ROI. The Digital Marketing ROI Report will examine your existing SEO, content, social media, and PPC to help you discover your TRUE ROI. Visit https://edgeofthewebradio.com/roi/ to get 30% off your comprehensive review of your digital assets! -- Edge of the Web Radio is brought to you by Site Strategics. Site Strategics is a web design and marketing services company that not only helps business owners look good on the internet but helps ensure you come to the top positions on major search engines. Are you looking for a professional SEO firm? Site Strategics curtails its business to Indianapolis, Indiana -- but also works nationwide and globally. To learn more, visit our website at http://www.sitestrategics.com/ or http://www.edgemedia.studio

16 Huhti 20191h 7min

What if we could automate and use machines from some of the most mundane SEO tasks and free up our time for more strategy? Well, it is possible and we'll find out how machine learning can make our lives a little easier. Britney Muller is the Senior SEO Scientist at Moz and she has been one of the more vocal leaders in the machine learning space for SEOs. She has written and presented on the topic a number of different times and is continually trying to learn more. Let's continue our deep dive into machine learning this week on the EDGE! Sponsor EDGE of the Web is brought to you by Site Strategics and they are offering to help you find out your digital marketing ROI. The Digital Marketing ROI Report will examine your existing SEO, content, social media, and PPC to help you discover your TRUE ROI. Visit https://edgeofthewebradio.com/roi/ to get 30% off your comprehensive review of your digital assets! Edge of the Web Radio is brought to you by Site Strategics. Site Strategics is a web design and marketing services company that not only helps business owners look good on the internet but helps ensure you come to the top positions on major search engines. Are you looking for a professional SEO firm? Site Strategics curtails its business to Indianapolis, Indiana -- but also works nationwide and globally. To learn more, visit our website at http://www.sitestrategics.com/ or http://www.edgemedia.studio

10 Huhti 20191h 5min

JR Oakes is the Senior Director of Technical SEO Research at Adapt Partners and he shares a lot of great information on Twitter and GitHub about how to use Data Analysis for SEO. What is Data Analysis? According to the Office of Research Integrity, Data Analysis is the process of systematically applying statistical and/or logical techniques to describe and illustrate, condense and recap, and evaluate data. As we all know, there is so much data we have access to as SEOs, but what can you do with it and how do you use it to improve your organic traffic? Let's talk about it in the first part of a two-part series about Machine Learning and SEO. Also in this episode, we'll talk about what happened with rel=next/prev mixup, AMP is coming to your inbox, YouTube's dominance in mobile traffic, and the growth of e-commerce - all this and more, today on the EDGE! Sponsor EDGE of the Web is brought to you by Site Strategics and they are offering to help you find out your digital marketing ROI. The Digital Marketing ROI Report will examine your existing SEO, content, social media, and PPC to help you discover your TRUE ROI. Visit https://edgeofthewebradio.com/roi/ to get 30% off your comprehensive review of your digital assets! Edge of the Web Radio is brought to you by Site Strategics. Site Strategics is a web design and marketing services company that not only helps business owners look good on the internet but helps ensure you come to the top positions on major search engines. Are you looking for a professional SEO firm? Site Strategics curtails its business to Indianapolis, Indiana -- but also works nationwide and globally. To learn more, visit our website at http://www.sitestrategics.com/ or http://www.edgemedia.studio

8 Huhti 20191h 9min