576 | Featured Snippets w/ Chris Long

It's been announced and we need to ramp up our understanding and implementation of Google Analytics 4. Krista Seiden of KS Digital, LLC shares about her role as project manager of GA4, discusses the history of Google Analytics, and maps implementation of Google Analytics 4. An incredible resource of knowledge of GA4, Krista teaches the foundational concepts of the new platform and the treasure trove of new insights that are coming our way. It's time to get our GA4 game on as we have a year to gather our data before it's gone from Universal Analytics. [00:03:52] Krista Seiden's history that led her to GA4 [00:06:41] Moving to the GA education team [00:08:09] PM on the new Google Analytics product: GA4 [00:10:31] Short history of Google Analytics [00:11:58] What Universal Analytics brought to the table in 2014 [00:13:16] GA4 released under the tool name: Google Analytics App Plus Web [00:14:41] EDGE of the Web Title Sponsor: edgeofthewebradio.com/wix [00:15:18] The web doesn't work the same way that we used to measure user behavior [00:16:50] The GA4 foundational concept: User behavioral modeling as opposed to chasing fictitious accuracy [00:19:00] The sunset announcement & the contention [00:20:07] Why are people afraid of GA4 [00:22:30] Where is our historical data going? [00:28:07] What is being lost in Google Analytics 4? [00:31:03] EDGE of the Web Sponsor: Site Strategics [00:32:00] This isn't the Bounce Rate you're looking for… [00:44:04] First time ever: fully customize the user interface of analytics [00:44:50] Google Signals: Connecting users between their devices [00:47:03] The new mindset of getting into GA4

15 Touko 202249min

Erin, Mordy and Jacob are blown away by what happened to Moz.com, at least for 12 hours. Listen in on who Mordy thinks may have been the culprit of such a dastardly DMCA take down request. Stories from Search Engine Land, Social Media Today and a special article from Will Critchlow's Brain Labs Digital. All this and we're coming up to the 500th episode. Listen in as we have something special in the works! [00:02:54] Coming up to our 500th episode [00:05:45] DMCA request took MOZ.com off of Google's Index [00:10:12] This Week's Poll [00:11:12] EDGE of the Web Title Sponsor: Site Strategics [00:12:37] Improve your promotions on FB with "Culture Codes" [00:00:00] EDGE of the Web Sponsor: edgeofthewebradio.com/inlinks [00:22:06] 4 practical impacts to SEO from Google's Machine Learning advances. #StandwithUkraine edgeofthewebradio.com/ukraine

10 Touko 202238min

Recording from our home studios this week, EDGE rolled out its review of 4 digital news stories this week from Search Engine Roundtable, Search Engine Land and, yup, Search Engine Journal. All the Searches! We experienced the full immersion into the John Mueller AI - Mueller-bot. We think we should have a dedicated segment just for that. [00:02:46] Ad Revenue growth reported by both Google and Microsoft [00:05:39] EDGE of the Web Title Sponsor: Site Strategics [00:06:26] Would you ask SEO questions to a bot based on John Mueller? It depends. [00:09:04] This Week's Poll [00:09:52] Google stealing content? Or are people stealing from Google? It's the new Chicken or the Egg question. [00:15:11] EDGE of the Web Sponsor: edgeofthewebradio.com/inlinks [00:16:04] You can remove your personally identifiable information from Google Search Results #StandwithUkraine edgeofthewebradio.com/ukraine

3 Touko 202223min

Jonny Ross of Fleek Marketing gives us a run through of practical tips for successful schema deployment on your website.  We also cover a great deal of information regarding citation strategies.  Learn about entity definition and the slew of tools out there to make your structured data grooming easy on this episode of the EDGE. Be sure to check out our first episode with Jonny Ross as he covered the basic of structured data.   [00:03:53] How do we measure the successful deployment of schema on a site? [00:09:40] Linking to sources:  the most important piece of schema [00:13:25] Your schema citation strategy [00:15:06] The Interview Series Title Sponsor: Site Strategics [00:17:30] Inlinks as a great schema delivery tool [00:19:55] New products for engineered by SEOs [00:22:27] Sponsor for EDGE of the Web: Wix [00:22:58] Wordpress plugins for schema [00:26:02] Defining entities.  Strategy inside the schema [00:30:02] Wikipedia is very Americanized

29 Huhti 202237min

Mordy's back with the EDGE team as we go through a number of great news pieces this week from Search Engine Land, Search Engine Roundtable, TechCrunch and Search Engine Journal. Had a fun time listening to Mordy's analogy of echo chamber quality content - let's say he did a crappy job explaining it (27:20 mark if your interested). [00:05:21] Big Changes coming for Featured Snippets [00:13:14] Universal Analytics' Real-Time bug will remain, another reason to go to GA4 [00:16:53] EDGE of the Web Title Sponsor: Site Strategics [00:18:49] What do scammers do when they grab up a popular domain [00:23:55] EDGE of the Web Sponsor: edgeofthewebradio.com/inlinks [00:25:18] Thousands of responses state that Google Search is worse. [00:26:34] This Week's Poll #StandwithUkraine edgeofthewebradio.com/ukraine

28 Huhti 202237min

THE Barry Schwartz joins the EDGE team and kicks Mordy out of his seat this week to cover the digital marketing news that is happening. Covering Search Engine Roundtable (of course), Search Engine Land and Marketing Brew news, Barry unveils his true intentions. Check out our Twitter Poll to find out! Lastly, explore with us our first "Barry Moment" here on the show. [00:05:52] Google rolling out conversion migration tool for Google Analytics 4 [00:11:17] EDGE of the Web Title Sponsor: Site Strategics [00:11:43] U.S. search ad revenue grew 33% to $78 billion last year [00:17:09] EDGE of the Web Sponsor: edgeofthewebradio.com/inlinks [00:18:16] Spotify's acquisition of podcast analytics firms has some in the industry concerned [00:23:50] Our Barry Moment [00:24:20] Highly cited labels in Google search [00:25:34] Trusted Store Badges [00:27:47] Google has done over 800,000 tests last year on Google Search Alone [00:31:22] This Week's Poll #StandwithUkraine edgeofthewebradio.com/ukraine

19 Huhti 202232min

Jonny Ross, the founder of Fleek Marketing, joins the EDGE to provide foundational information about structured data via schema.  We cover what it is, what it means to search engines, and the value you of schema deployment for visibility.  Is schema a ranking signal? We answer it on this podcast. [00:09:38] What is schema? [00:13:54] Benefits of schema: knowledge graphs, rich snippets [00:14:00] The Interview Series Title Sponsor: Site Strategics   [00:17:33] Organization and authority for brands   [00:24:15] Schema is not needed for rich Snippets, but why not grease the wheels   [00:25:25] The opportunity is there.   [00:26:05] Does schema affect ranking search engine ranking?   [00:26:13] Sponsor for EDGE of the Web: Wix   [00:028:17] Structured data: Apply common sense

18 Huhti 202236min

George Nguyen, Director of SEO Editorial at Wix, joins the team to replace the an absent Mordy Oberstein to cover articles of the week in digital marketing. Discussing articles from Social Media Today, Search Engine Roundtable and Search Engine Journal was part of our podcast - and then we discovered the real news: TheThingAboutGeorge.com. George is making a site all about him. Tell us what you think at RateThisPodcast.com/EDGE. [00:05:24] SMBs can connect better in Nextdoor [00:16:33] Thin Content is site specific, not page specific. [00:23:12] EDGE of the Web Title Sponsor: Site Strategics [00:25:00] Elon Musk grabbed up a lot of Twitter shares. What's Next? [00:30:40] EDGE of the Web Sponsor: edgeofthewebradio.com/inlinks [00:31:31] Google Disavows Negative SEO AGAIN! [00:39:14] This Week's Poll [00:41:42] TheThingAboutGeorge.com #StandwithUkraine edgeofthewebradio.com/ukraine

14 Huhti 202245min