584 | News from the EDGE | Week of 4.10.2023

Benjamin Shapiro, host of The MarTech podcast and Voices of Search podcast joins us to discuss key items that every podcaster should know when growing their podcast.  Discussed are key points list: How Benjamin got the MarTech podcast started. What are the first steps in growing your podcast? What does content curation mean and what does it mean for your podcast? How long should a podcast be? How does podcast advertising affect growth?

28 Loka 202022min

Why Podcasters Need Google Podcasts Manager This new service from Google includes tools for more actively managing podcasts for Google Search as well as analytics on podcast listeners and new podcaster community forum. Podcasts Are the New Spoken-Word Channel In the latest Spoken Word Audio Report, Edison Research documents the continued rise of podcasting as the way people are consuming spoken-word audio, and the stats are impressive! Updated Google Quality Rater Guidelines Emphasize "Needs Met" It's been nearly a year since Google last updated its Quality Rater Guidelines. Changes in the newest version point to meeting user needs as a critical need for SEOs to put time into. Significant AI Search Changes Impact Many Queries Announcements from Google to pay attention to include BERT now being used in 100% of all English search queries, the biggest update in five years to handling misspelled words, and passage indexing. WPBakery Vulnerability Poses Threat to 4.3 Million Sites The popular WPBakery plugin used in more than 4.3 million WordPress websites could result malicious JavaScript being injected into posts. Update to version 6.4.1 right away!

21 Loka 202026min

This week's featured guest is Will Critchlow, CEO of SearchPilot, a company owned by the founders of Distilled. SearchPilot focuses on its SEO A/B testing and meta-CMS technology (previously known as Distilled ODN). We covered a number of things regarding the history of Search and also deep-dived into the development of SearchPilot. After covering the last 15 years of SEO we went into how the machine learning era is going to evolve SEO. You won't want to miss EDGE of the Web episode 371! Key topics discussed during the show: Development of SearchPilot Eras of Search Last 15 years of SEO Machine learning evolving SEO

16 Loka 202058min

Topics covered in this week's news: New data-sharing regulations causes Facebook to reconsider operations in Europe The new Web Stories WordPress plugin by Google has been publicly released Authority profile? What Google hinted at in a recent blog post about the last core update.

13 Loka 202031min

More AR and VR Options Coming from Facebook When Facebook launches its AR Glasses next year, will you be lining up for a pair? There's more happening in the VR/AR pipeline that you might have thought. Recovering from a Google Manual Action Takes Time Depending on what happened and why, recovering from a manual action by Google is going to take some time, and you've got to be realistic about what it means for rankings. Delayed Search Console Reporting Confirmed by Google Google is communicating with site owners that "longer than usual" delays are occurring with Search Console reporting, but it begs the question on everyone's mind: Why?

10 Loka 202022min

This week's featured guest is Paul Shapiro, founder of Online Geniuses, a Slack Chat-based community for internet marketers. He is a programmer and is very fond of horror movies and board games. In fact, he also operates a board game blog. He was on our show back March 2016, when we first discussed AMP on the show. This episode we discussed all things SEO. Tune-in to learn more about SEO during the EDGE of the Web episode 370. Key topics discussed during the show: Agency vs in-house SEO Developing in-house SEO tools Machine learning & SEO SEO pro tip

10 Loka 202055min

Online-Only Grocery Stores Experiment by Whole Foods They call them "dark stores" because they're not for walk-in customers. Instead, they only fulfill online orders for grocery delivery. Is this the future of supermarket retail? New Membership Service: Walmart+ Consumer retail juggernaut Walmart's new membership service comes with an annual or monthly membership fee, includes unlimited shipping, and offers other perks. Could Call Analytics be Your Missing Link? Google search ads result in more than 80 million phone calls from consumers to advertising companies. Call analytics might help companies get more from that engagement.

23 Syys 202017min

This week we called upon two of our friends, Kirk Williams and Sam Ruchlewicz, to join episode 369 of EDGE of the Web. Kirk is the owner of ZATO, his Paid Search PPC micro-agency of experts, and has been working in Digital Marketing since 2009. Sam is Vice President, Digital Strategist, and Data Analyst at Warschawski. Sam oversees client accounts and is responsible for both the strategic direction and execution of all integrated digital marketing and data analytics initiatives. With the news of Google ads hiding data, we called them in for an emergency episode to discuss what is going on. Key topics discussed during the show: Changes to Google ads search terms report Cited data privacy PPC experts reactions Percentage of data hidden Impact on SEOs

23 Syys 20201h 10min