584 | News from the EDGE | Week of 4.10.2023

584 | News from the EDGE | Week of 4.10.2023

If Facebook enters the AI chat space will he call it ZuckBot? What are Google's Quality Raters doing with Bard and is it coming to the most popular search engine anytime soon?

Jacob Mann and Erin Sparks explore these questions and dive into whether or not Google's latest core update impacted local search, it's use of pattern recognition when crawling, and more.

Check out the digital marketing news for this week. . . on the EDGE!

News from the EDGE:

  • [00:03:28] Meta to Release it's Own Generative AI this Year. Will it be Named Mark Zuckerberg?
  • [00:07:23] EDGE of the Web Title Sponsor: Site Strategics
  • [00:08:47] Google's Quality Raters are Keeping Busy with Having to Rate Lousey Chatbot Responses
  • [00:18:45] Bard is Not… Wait, No… Bard *IS* Search?
  • [00:24:26] EDGE of the Web Sponsor: InLinks

Barry Blast from Search Engine Roundtable:

  • [00:26:00] Google March 2023 Broad Core Update Impact Local Rankings?
  • [00:27:57] Google: We Learn How To Crawl Your Site's URL Patterns
  • [00:30:12] Google: People Searching For Your Brand With Keywords Don't Help You Rank

The AI Dilemma Video

https://www.youtube.com/watch?v=xoVJKj8lcNQ

Thanks to our sponsors!

Site Strategics https://edgeofthewebradio.com/site

Inlinks https://edgeofthewebradio.com/inlinks

Page One Power https://edgeofthewebradio.com/pageonepower

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EP 195: Google Tag Manager Hacks w/Steve Guberman

EP 195: Google Tag Manager Hacks w/Steve Guberman

Steve Guberman, Director of Search Marketing of GolfNow.com, dives deep into Google Tag Manager with the EdgeTalk crew this week. Most search marketers are familiar with the Google Tag Manager tool, but how well do you know what all it actually can do? With a little imagination, Google Tag Manager […] The post EP 195: Google Tag Manager Hacks w/Steve Guberman appeared first on Digital Marketing Podcast | SEO Podcast | Edge of the Web.

6 Loka 20161h 25min

EP 194: Retail eCommerce PPC Strategies w/ Luca Senatore

EP 194: Retail eCommerce PPC Strategies w/ Luca Senatore

Luca Senatore, Director of Strategy at Genie Goals, joined us from Cambridge, United Kingdom this week! We were very excited to talk to Luca and get some of his thoughts and tips on paid search marketing for retail eCommerce websites. Luca's team at Genie Goals has some great tips for […] The post EP 194: Retail eCommerce PPC Strategies w/ Luca Senatore appeared first on Digital Marketing Podcast | SEO Podcast | Edge of the Web.

6 Loka 20161h 28min

EP 193: Combining SEO & PR – Learning From Failed Pitches w/Cosette Jarrett

EP 193: Combining SEO & PR – Learning From Failed Pitches w/Cosette Jarrett

There is a constant struggle in marketing with outreach and marketing. The evolution of what works, what is sincere and authoritative, how it benefits a brand short term and long term…these are issues that can define successful campaigns from failures. This podcast we talked to Cosette Jarrett, Outreach Specialist at […] The post EP 193: Combining SEO & PR – Learning From Failed Pitches w/Cosette Jarrett appeared first on Digital Marketing Podcast | SEO Podcast | Edge of the Web.

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EP 192: Reviewing the Latest Google Updates w/Jenny Halasz

EP 192: Reviewing the Latest Google Updates w/Jenny Halasz

Jenny Halasz, president of JLH Marketing, joins us on the show this week. According to the bio page on her company website, Jenny is a respectable business owner by day and an SEO geek by night. She has over a decade of experience in search engine optimization and has spoken […] The post EP 192: Reviewing the Latest Google Updates w/Jenny Halasz appeared first on Digital Marketing Podcast | SEO Podcast | Edge of the Web.

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EP 191: Connecting SEO & Content Marketing w/Erin Robbins

EP 191: Connecting SEO & Content Marketing w/Erin Robbins

The Industry's Favorite SEO Podcast #EDGETALK : Erin Robbins – President of GinzaMetrics Our first in-studio guest! Erin Robbins, President of GinzaMetrics, was in Indianapolis for the day so rather than joining us via Skype, she decided to just show up in person! Erin has been working in the analytics […] The post EP 191: Connecting SEO & Content Marketing w/Erin Robbins appeared first on Digital Marketing Podcast | SEO Podcast | Edge of the Web.

30 Elo 20161h 25min

EP 190: Vector Report, AMP, Fatherhood, & Moz w/Michael King of iPullRank

EP 190: Vector Report, AMP, Fatherhood, & Moz w/Michael King of iPullRank

The Industry's Favorite SEO Podcast #EDGETALK : Michael King – Founder/Managing Director of iPullRank Michael King, Founder and Managing Director of iPullRank, joins us on the podcast this week to discuss a new report released by his company called the Vector Report. This report looked at the INC500 and then […] The post EP 190: Vector Report, AMP, Fatherhood, & Moz w/Michael King of iPullRank appeared first on Digital Marketing Podcast | SEO Podcast | Edge of the Web.

23 Elo 20161h 27min

EP 189: Growing an Agency Overseas & Intention Marketing w/Kris Reid

EP 189: Growing an Agency Overseas & Intention Marketing w/Kris Reid

The Industry's Favorite SEO Podcast #EDGETALK : Kris Reid – Chief Boss Man of Ardor SEO What is it like to run an SEO agency from around the world? We're talking to Kris Reid, owner of the Philippine-based Ardor SEO today on the podcast. We're also going to spend some […] The post EP 189: Growing an Agency Overseas & Intention Marketing w/Kris Reid appeared first on Digital Marketing Podcast | SEO Podcast | Edge of the Web.

16 Elo 20161h 17min

EP 188: eCommerce SEO Tips & Google Ranking Factors w/Corey Northcutt

EP 188: eCommerce SEO Tips & Google Ranking Factors w/Corey Northcutt

The Industry's Favorite SEO Podcast #EDGETALK : Corey Northcutt – CEO of Northcutt We're talking to some Chicago brethren in the search engine optimization land today. We are talking to Corey Northcutt, CEO of Northcutt, a digital marketing agency located in Chicago. Corey has created a great resource, a list […] The post EP 188: eCommerce SEO Tips & Google Ranking Factors w/Corey Northcutt appeared first on Digital Marketing Podcast | SEO Podcast | Edge of the Web.

9 Elo 20161h 24min

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