586 | News from the EDGE | Week of 4.17.2023

586 | News from the EDGE | Week of 4.17.2023

Have you heard about Google's new Project Magi? Word is that GA4 was just updated to include "one per session" conversion tracking.

Jacob Mann, Mordy Oberstein and Erin Sparks tackle these news topics and dive into Google's latest product review update, its video thumbnail update, and more.

Check out the digital marketing news for this week. . . on the EDGE!

News from the EDGE:

  • [00:03:50] Google is Developing a New Search Engine and Working on Additional Search Features through Project Magi
  • [00:11:54] GA4 Update Introduces "Once Per Session" Conversion Counting Method to Enhance User Experience
  • [00:14:27] EDGE of the Web Title Sponsor: Site Strategics
  • [00:15:03] Google's April 2023 Update Prioritizes User Experience in Reviews
  • [00:20:03] EDGE of the Web Sponsor: InLinks

Barry Blast from Search Engine Roundtable:

  • [00:21:12] Google: Most Links SEOs Make To Gain Rankings & Manipulate Search Are Ignored
  • [00:23:43] Google: Just Because A Site Is Good Now, Doesn't Mean It Won't Degrade In Search Quality Later
  • [00:25:16] Google Removes Video Thumbnails In Search Results When Video Is Not Main Content

Thanks to our sponsors!

Site Strategics https://edgeofthewebradio.com/site

Inlinks https://edgeofthewebradio.com/inlinks

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Jaksot(844)

723 | Concepts, Philosophies, and the Future of AI w/ Britney Muller

723 | Concepts, Philosophies, and the Future of AI w/ Britney Muller

Britney Muller rejoins the EDGE to weigh in on the progress of AI and LLMs for use in marketing, the over-hyped announcements to Google's transformative papers, and the ethical dilemmas in AI developm...

1 Marras 202445min

722 | News from the EDGE | Week of 10.21.2024

722 | News from the EDGE | Week of 10.21.2024

We're back from Tech SEO Connect! And we brought Mark Williams-Cook to pinch-hit for Mordy while he was on holiday….and last minute, so there's that. We dialed into some things that we missed while we...

25 Loka 202447min

721 | Leveraging AI for Social Advertising w/ Akvile Defazio

721 | Leveraging AI for Social Advertising w/ Akvile Defazio

In this episode of EDGE of the Web, Erin welcomes the talented Akvile DeFazio to discuss the exciting world of AI in marketing. Akvile shares advice for small businesses looking to harness the power o...

23 Loka 202438min

720 | Meta AI Advertising w/ Akvile Defazio

720 | Meta AI Advertising w/ Akvile Defazio

Erin Sparks interviews Akvile DeFazio, founder and president of Akvertize Inc., an award-winning agency specializing in paid social media advertising. Akvile shares her rich experience managing social...

9 Loka 202439min

719 | News from the EDGE | Week of 9.30.2024

719 | News from the EDGE | Week of 9.30.2024

Yes, sometimes it happens. We don't get through all of the news prepped. Mordy, Erin and Jacob take on the WordPress vs WP Engine scenario with a bit of fervor that really tanked the rest of the news,...

4 Loka 202433min

718 | LLMs and "Summarization Engines" w/ Kristine Schachinger

718 | LLMs and "Summarization Engines" w/ Kristine Schachinger

What is the future of Large Language Models and Search? Kristine Schachinger, SEO consultant at Sites Without Walls, joins us for another episode to discuss the intricacies of Navboost and its ramific...

3 Loka 202442min

717 | News from the EDGE | Week of 9.23.2024

717 | News from the EDGE | Week of 9.23.2024

Is Generative AI causing seismic shifts in the search engine landscape? Surveys by The Information and Barry Schwartz reveal users are "turning away" from traditional search engines like Google, but h...

27 Syys 202440min

716 | Insights from SE Ranking's AI Overview Study w/ Anastasia Kotsiubynska

716 | Insights from SE Ranking's AI Overview Study w/ Anastasia Kotsiubynska

Anastasia Kotsiubynska, Head of SEO at SE Ranking, joins the EDGE to discuss the latest SE Ranking AI Overview studies. This episode focuses on the impact of AI overviews in Google's search results an...

25 Syys 20241h 2min

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